The group ILLIT revealed part of the title track's audio from their long-veiled new release, heightening anticipation for their comeback.
ILLIT (Yun-a, Min-ju, Moka, Won-hee, Iroha) on the 21st released a music video teaser for the title song of their single album 1, "NOT CUTE ANYMORE," on HYBE Labels' YouTube channel.
The members' diverse visuals grab attention. Iroha with a kitschy sensibility, Won-hee overwhelming with a chic gaze behind sunglasses, and Yun-a flaunting a sophisticated style are shown in sequence. Next, Min-ju stares somewhere with a meaningful look, and blonde Moka fires a gunshot, revealing a strong presence that arouses curiosity about their story.
The audio of "NOT CUTE ANYMORE" inserted in the video is short but leaves a deep impression. A dreamy melody and rhythmic beat create a distinctive atmosphere. Here, ILLIT communicates the song's message with the narration "BEING CUTE DOESN'T DEFINE WHO I AM (귀여운 모습만으로 날 정의할 수 없어)."
"NOT CUTE ANYMORE" is a pop song with a reggae rhythm base that intuitively expresses the desire not to be seen as only cute, and ILLIT challenges a new genre through this song. Jasper Harris, who participated in songs that reached No. 1 on the U.S. Billboard Hot 100 (First Class - Jack Harlow) and was a Grammy nominee (Montero - Lil Nas X), produced the track and is expected to draw out a different charm from ILLIT.
ILLIT will release a second music video teaser on the 23rd. The full audio of the new release and the title track's music video will be released at 6 p.m. on the 24th.
Meanwhile, awaiting ILLIT's comeback, a "NOT CUTE ANYMORE" sticker challenge is trending among fans in their teens and 20s. Fans are decorating their items with stickers containing phrases such as "I am not defined by cuteness" and "Being cute alone is not enough," and the single's collaboration character "Little Mimi," sharing verification photos on social media in a relay.
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