CRAVITY member Hyungjun captivated broadcasting and entertainment with his diverse charms.
Recently, CRAVITY released short-form content and photos featuring Hyungjun and Devsisters' IP "Cookie Run" on its official social media channels.
The first released video drew attention with a "Can't stop the feeling!" challenge in which Hyungjun appears as a "Cookie Run player" while "Brave Cookie" and "Angel Cookie" circle him and dance as he plays the game. The second released video shows Hyungjun dancing to CRAVITY's full-length album 2 epilogue title track "Lemonade Fever (레모네이드 피버)," which was released on the 10th, alongside the cookies, showcasing a fresh synergy.
Hyungjun's connection with "Cookie Run" began on MBC's 2025 Chuseok special Idol Star Athletics Championships (hereafter "ISAC"), which aired in October. Before the competition, during the warm-up time, "Cookie Run" characters appeared as an idol-concept group called "Cookiez" and were introduced as mascots who took the stage. As various songs played, when Jennie (JENNIE)'s "like JENNIE" rang out, Hyungjun leapt onto the stage among more than about 300 artists and drew the crowd's attention and cheers.
Hyungjun then delivered a perfect cover dance with "Cookiez" marked by clean, precise lines, further raising the atmosphere before the competition began. His overwhelming performance and passion left a strong impression on not only the audience but also viewers, heating up social media as YouTube Shorts views surpassed 3.4 million.
Earlier, on the 11th, "Cookie Run" Brave Cookie's social media released a 3D celebratory video using "Lemonade Fever," sparking fans' curiosity. Hyungjun reunited with the "Cookiez" who had performed with him at ISAC to produce content that highlighted their chemistry, once again drawing attention.
With clean, expansive dance lines and attention-grabbing facial expressions, Hyungjun perfectly interprets CRAVITY's concepts and choreography in every activity, becoming a pillar of performance and attracting not only fans but also various K-pop fandoms. In addition, his dance challenges, which cover other artists' choreography while clearly showing his own color, have consistently become hot topics by giving viewers a thrill, and Hyungjun has solidified his presence as the undisputed "challenge master."
Hyungjun's activities extended to broadcasting as well. Beginning March 19 of last year, he served as a host on SBS funE's The Show for about two years, where his bright energy and sense drew attention alongside fellow MCs and through varied chemistry with numerous artists. In particular, through The Show's corners "Challending" and "N.F.Pick," he created challenges himself or learned choreography on the spot to film challenges, demonstrating rapid choreography acquisition and limitless adaptability, shining as an MC.
Beyond performance and musical ability, Hyungjun is standing out in broadcasting and entertainment with abundant variety skills and passion, and expectations are growing for his future activities.
Meanwhile, CRAVITY, the group Hyungjun belongs to, released its full-length album 2 epilogue "Dare to Crave : Epilogue (데어 투 크레이브 : 에필로그)" on the 10th and is continuing various activities including music shows with the title track "Lemonade Fever."
[photo] MBC "2025 Chuseok special Idol Star Athletics Championships" broadcast capture, CRAVITY official social media
[OSEN]