Three days before their comeback, RIIZE's new single "Fame" is the first new release in six months since their first full-length album "ODYSSEY" unveiled in May, drawing global fans' attention as we look at listening points.
◆ Emotional RIIZE: rage-style hip-hop! the birth of impassioned emotional pop
This single steps away briefly from RIIZE's growth story, reflected in the group's name as "growth and realization," and focuses on the behind-the-scenes of that process. the emotions that sometimes bloom within members during the fierce process of growth, and the resulting passion, can be encountered in RIIZE's distinctive genre, "emotional pop."
Since it differs from RIIZE's existing discography, which received much love for mostly bright and challenging messages such as "Get A Guitar," "Love 119," "Impossible," "Boom Boom Bass," and "Fly Up," curiosity is growing about the new release that foreshadows another change in RIIZE's image.
In particular, the title track "Fame" is a rage-style hip-hop song RIIZE is trying for the first time; its bold, forward-driving rhythmic structure combined with the rough texture of electric guitar conveys dynamic energy, and its lyrics express RIIZE's ideals as artists, delivering the message that what we truly want is the sharing of emotion and love rather than fame.
The three-track single begins with "Something's in the Water," which records an attitude of acknowledging and accepting one's anxiety, moves through the title track "Fame," and then places "Sticky Like," a pure love story about dedicating everything to the other person, so listeners can fully immerse themselves in RIIZE, the "emotional pop artist's" inner world.
◆ Player RIIZE: the result of time spent on 고민 and effort! high-difficulty performance
RIIZE put the message that runs through the entire single into the title track "Fame" and expresses it three-dimensionally through performance. the reasons to be even more excited about the gradually completed "Fame" are the members' concerns revealed in voice notes and text memos on the RIIZE Odyssey Instagram account, the listening sessions, recording sites, and dance practice captured in the "pre-alize" contents, and the time of effort behind them.
The "Fame" performance is produced on a hip-hop base to match the song's mood, offering a relaxed flow and explosive power grounded in precise rhythmic interpretation, and among them the dance break in the outro part, which rapidly surges as if bursting the accumulated emotions, is expected to capture attention.
On Nov. 24 at 5 p.m., RIIZE will premiere the "Fame" stage for fans at a showcase held at the YES24 Live Hall and streamed live online via RIIZE's YouTube and TikTok channels. then at 6 p.m., the full soundtrack and the "Fame" music video will open simultaneously, and the sensory video that reveals a more transformed presence with a new concept and performance is expected to receive a strong response.
◆ Visual RIIZE: beyond K-pop stages to art museums! precise expansion of territory
The realm of "visuals beyond" meticulously prepared for "Fame" is also a hot topic. teaser images and trailer videos that visualize emotions hidden inside were released to match the single's concept, and RIIZE's portraits set against a London mansion beautifully portrayed an ironic tension felt amid stillness, winning favorable responses; exhibitions and album formats that allow immersive viewing of these portraits also draw attention.
The pinnacle is the exhibition "Silence: Inside the Fame calm and waves," which runs at the Ilmin Museum of Art through the 30th. since it is the first time Ilmin Museum of Art has held a large-scale exhibition in collaboration with a K-pop artist, interest remains high. additionally, the album formats are produced in various ways sufficient to enjoy music, performance, and visual areas: a photobook version containing single-related images, a catalog version made like an exhibition catalogue, a chamber version like a small gift box, and an SMini version that uniquely contains visuals from the "Fame" music video.
[Photo] SM Entertainment
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