Danal affiliate Danal Entertainment (hereafter Danal Entertainment) on the 21st disclosed recent achievements and the progress of large-scale domestic and international projects for the IP-tailored content business program 'D-Scale Partnership,' which it launched last October.
D-Scale Partnership is Danal Entertainment's differentiated strategic business model that focuses on maximizing IP value and building a fandom-centered sustainable revenue model through a four-stage structure of investment, planning, distribution and scale-up. In just one month since its launch, it has repeatedly achieved results across various fields, proving its capabilities as a 'content business builder.'
As a representative case, Danal Entertainment participated as a production investment partner for the national group god's year-end full-lineup concert '2025 god CONCERT 〈ICONIC BOX〉' held in December, achieving a complete sellout of all seats and successfully leading the project. In the music business, it has begun full-scale project activities starting with the release of a co-produced album with singer izi (Oh Jin-seong), the performer of 'Emergency Room,' which recorded the No. 1 spot on karaoke charts in history. In addition, it is showing results in various areas such as a pop-up store and merchandise (MD) collaboration projects with girl group Kep1er.
Going forward, it plans to collaborate with major domestic and international artists to plan and produce albums in various genres such as ballad, hip-hop and R&B, and to simultaneously expand IP-based businesses beyond simple music releases to include fan meetings, merchandise and digital content.
Danal Entertainment has also formed partnerships with global IP companies and is establishing projects to be presented domestically. Through this project, which encompasses a wide range of audience demographics, it plans to elevate the value of its brands and business models one step further.
Danal Entertainment CEO Hyun Neung-ho said, "The industry is highly interested because we create customized revenue models for each partner company, and we are presenting results that exceed targets," adding, "We will continue to serve as a business partner that fills market gaps through business expansion centered on content IP."
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