Creator economy hub corporations Soonient (CEO Park Chang-woo) signed an exclusive contract with global short-form performer "Yoo Baek-hap," who has 18.9 million YouTube subscribers and 12.2 million TikTok followers.
Under this contract, Soonient will develop various businesses centered on Yoo Baek-hap's personal YouTube channel "Yoo Baek-hap kkubi99," including global short-form content production, K-pop artist collaborations, and brand campaigns.
Yoo Baek-hap is a leading female creator in Korea active on numerous social media platforms such as YouTube, TikTok and Instagram, known for her characteristic shy yet passionate charm as a "timid attention seeker" and for original planning like "nonverbal performance (Nonverbal Performance, 비언어 행위예술)" together with her cousin Kim Pro.
On her personal YouTube channel, Yoo Baek-hap has recorded more than 8.6 billion views across 1,589 videos, and on TikTok she has received 219 million likes. In particular, her "nonverbal performance" style, which conveys emotion through facial expressions and gestures without dialogue, allows her to communicate with fans worldwide beyond language barriers.
Yoo Baek-hap recently participated with Kim Pro in the APEC leaders summit global influencer fam tour on Oct. in 2025, serving as a Korean cultural promotion ambassador to introduce Gyeongju's culture to the world.
Yoo Baek-hap said, "I want to showcase a wider range of performances to more viewers together with Soonient's global network," and added, "Through diverse content I want to broaden my unique personality and capabilities and be active on the global stage."
Soonient CEO Park Chang-woo said, "Yoo Baek-hap is a performer who shows new possibilities for short-form content with outstanding acting and expressive ability," and said, "We will combine Soonient's K-pop network and global platform expertise to develop differentiated content and IP unique to Yoo Baek-hap."
He added, "We plan to carry out multifaceted businesses that can maximize Yoo Baek-hap's performance capabilities, including expanding collaboration content with K-pop artists, offline fan meetings, brand campaigns, and character IP businesses."
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