Actress Koo Hye-sun finally launched her patented hair roller.
On the 20th, Koo Hye-sun shared a photo promoting her hair roller along with the message "Today Kooroll has been launched. I expect it to sell out."
Koo Hye-sun said, "Although this is a business I am starting for the first time, I hope it can be interpreted not simply as a product launch but as an expansion of the phenomenology of K-culture. This small hair roller contains the narrative of a unique street scene only seen in Korean society, that is, the story of 'people leaving their homes wearing hair rollers.'"
She added, "A hair roller is not merely a beauty tool but a form of individuality and resistance, familiarity and practicality, and above all a 'choice to live as myself,' so it can also be seen as a kind of performance. Such scenes are like a single frame in a movie, a moment when 'roll' and 'action' occur, and KOOROLL will become your storytelling," and said, "I want to create a memorable movement through turning everyday life into culture and then back into stories."
The patented unfolding hair roller that Koo Hye-sun patented improves portability, environmental friendliness and functionality by addressing the shortcomings of existing hair rollers. It was launched on major domestic online distribution channels on the 20th.
Meanwhile, Koo Hye-sun's divorce from Ahn Jae-hyun was legally finalized in July 2020 when both agreed to divorce mediation. Recently she also targeted Ahn Jae-hyun, saying that their divorce has been consumed in his and her daily lives.
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