Actress Koo Hye-sun announces a new start with all-around activities spanning entertainment and business.
The patented new product she developed with high-performance haircare brand Grabity, the "folding hair roller KOO Roll," is officially released today on the 20th.
Inspired by the inconvenience of carrying traditional hair rollers, the birth of the "KOO Roll" saw Koo Hye-sun open a new career chapter as a product designer, creative director and CEO by directly participating in the entire process of patenting as well as product planning·design·NAMING. This collaboration, which combines artistic sensitivity and practical ideas, is drawing industry attention as a representative case of an "emotion-driven K-beauty venture."
Koo Hye-sun has built a distinctive creative world while working in diverse fields such as actress·director·painter·writer. This project is a meaningful step that demonstrates the expandability of an artist brand as an example where artistic quality and practical execution are combined.
Koo Hye-sun recently formed a strategic partnership through an agent contract with KHS Agency and is expected to receive comprehensive support covering artist branding·promotion·work selection as well as business consulting.
KHS Agency said it will "build a brand unique to Koo Hye-sun based on her artistry and creativity as an artist and her practicality as an entrepreneur, and will carry out multidimensional support activities for this," and added, "We ask for much interest and support for Koo Hye-sun's various future challenges and new steps."
[Photo] OSEN DB, KHS Agency
[OSEN]