It is an unfamiliar but appealing change. The group ILLIT is drawing attention by hinting at the musical expansibility befitting its name with limitless concept versatility.
ILLIT (Yoona, Minju, Moka, Wonhee, Iroha) recently released all of the concept photos for their single album 1, NOT CUTE ANYMORE, to be released on the 24th, showing a side beyond cute charm. In the "NOT CUTE" version they expressed a kitschy yet chic atmosphere, and in the "NOT MY NAME" version they conveyed a cool and wild sensibility in ILLIT's own colors.
The most shocking transformation is the appearance in the music video moving poster. In this content, which contains hints of the title track NOT CUTE ANYMORE music video, ILLIT broke away from their previously bouncy, bright girl image. The pink tombstone that reads "CUTE IS DEAD," and the scene in which Moka, with striking visuals, fires a gun, were reminiscent of a mystery film.
This passage brings to mind ILLIT's team name, which means "a group that can be anything and whose future potential is eagerly anticipated." It shows ILLIT's attempt to expand their spectrum without being boxed in. Fans have also poured out explosive reactions such as, "They are a team that can do much more than what they've shown so far," and, "The more the concept is revealed, the more curious I am about the song."
According to Belift Lab Inc., ILLIT will show a musically more mature side. The title track NOT CUTE ANYMORE is a song that intuitively expresses my desire not to be seen as only cute, and it is expected to have a different texture from the music genres they have presented so far. Belift Lab Inc. said it hopes people will look forward to ILLIT's wide musical spectrum.
Jasper Harris, who worked on chart-topping and Grammy-nominated songs including the Billboard Hot 100 No. 1 First Class by Jack Harlow and Grammy-nominated Montero by Lil Nas X, produced NOT CUTE ANYMORE. In addition, domestic and international singer-songwriters such as Sasha Alex Sloan and youra joined to bring out a different side of ILLIT. Portions of the title track's audio can be heard in the two music video teasers to be released on the 21st and 23rd.
ILLIT will release the new album's audio and music video at 6 p.m. on the 24th. Ahead of that, the NOT CUTE ANYMORE sticker challenge is already gaining attention among people in their teens and 20s. The single's collaboration character featured on the stickers, "Little Mimi," along with phrases such as "I am not defined by cuteness" and "It's insufficient to explain me by cuteness alone," are receiving positive responses.
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