Park Bo-gum will open a hair salon with Lee Sang-yi and Kwak Dong- yeon.
The new tvN variety show "Bogum Magical," scheduled to premiere in the first half of 2026, follows licensed barber Park Bo-gum and his close friends Lee Sang-yi and Kwak Dong- yeon as they run a special hair salon in a remote rural village that trims both hair and hearts. Park Bo-gum, Lee Sang-yi, and Kwak Dong- yeon are already raising early curiosity about what warm memories they will build as they share hearts and exchanges affection with the village people.
Park Bo-gum, who earned his barber license during military service, is undergoing a new transformation. It is the realization of Park Bo-gum's imagination of working as a hair designer who once cut the hair of his military comrades. Although Park Bo-gum already possesses top-level skills, he is said to be constantly practicing with exceptional passion. This is a moment that raises expectations for Park Bo-gum's activities, which will soothe not only hair but also people's hearts.
Lee Sang-yi, who has shown his presence across genres from drama to variety shows, is expected to captivate the village people with his delicate observational skills and tireless energy. Lee Sang-yi's charm, as he warmly communicates with villagers and turns the hair salon into a neighborhood gathering place, is expected to bring smiles to viewers. Kwak Dong- yeon, who impressed with his deft household skills on various variety programs, shows the aspects of a one-man army "pro at work." With long experience living alone, from cooking to small repairs, he will help and solve anything no matter what obstacles the hair salon faces.
It is said that Park Bo-gum, Lee Sang-yi, and Kwak Dong- yeon have been preparing "Bogum Magical" for about a year. From selecting the hair salon location to remodeling and interior design, there was virtually no place they did not touch. The special hair salon project, prepared sincerely by the three, who have continued their strong friendship formed through work, is eagerly anticipated for what magical laughter and warmth will bloom.
"Bogum Magical" is scheduled to premiere on tvN in the first half of 2026.
[Photo] OSEN DB, Park Bo-gum (The Black Label), Lee Sang-yi (Chorokbaem Entertainment), Kwak Dong- yeon (Blitzway Entertainment)
[OSEN]