Global entertech corporations CreativeMeot (MUT) is continuing innovative moves at the center of K-tech.
CreativeMeot participated in the K-tech showcase, a side event of the 2025 APEC CEO Summit held in Gyeongju from Oct. 28 to 31, and then proved its technology and content convergence capabilities on the international stage by also taking part in the "2025 New York Hallyu Expo," hosted by the Ministry of Trade, Industry and Energy and Korea Trade-Investment Promotion Agency (KOTRA), held at the American Dream mall in New Jersey, U.S., from Nov. 6 to 8.
The APEC K-tech showcase was an event where major domestic and international corporations such as Samsung Electronics, SK Group, LG Group, Hyundai Motor Group and Meta Korea participated to showcase next-generation technological capabilities.
There, CreativeMeot used a holopotation-based immersive content communication platform to unveil AI interactive photo content that captured visitors' attention. When an AI character wearing a hanbok unfurled a scroll, encouraging messages visitors typed on a tablet appeared in real time on the hologram screen and were captured together, offering a customized experience that drew strong interest. Visitors, fascinated that their messages were immediately linked to and expressed by the character, participated actively.
At the "2025 New York Hallyu Expo," CreativeMeot also showcased experiential content that combined K-content with advanced technology, attracting local visitors. Marking its 25th year this year, the New York Hallyu Expo is a representative Hallyu marketing platform that combines Korean wave content with export marketing to diversify consumer goods export markets overseas and raise awareness of small and midsize companies' products among overseas consumers and buyers; it intensified its buzz with participation from 335 domestic and foreign corporations and about 20,000 attendees.
Among the exhibits, CreativeMeot greeted visitors with greeting videos that realized the New York Hallyu Expo's official ambassadors Ha Ji-won, Taemin and Hwasa at actual size using holograms, and drew attention with interactive content that recreated the Netflix variety show "Physical: Asia." The hologram photo booth also offered content allowing visitors to take photos with Ha Ji-won, Taemin and Hwasa, generating long lines throughout the event due to heated interest.
In addition, CreativeMeot received the excellence award in the digital innovation category of best practices at the "2025 Ministry of Culture, Sports and Tourism AI·Digital Innovation Forum" held on the 18th in Yongsan-gu, Seoul, reaffirming its technological competitiveness. Co-hosted by the Ministry of Culture, Sports and Tourism and its major affiliated institutions, the forum was an occasion to share AI and digital transformation cases across various fields; CreativeMeot was highly evaluated for its accumulated technological capability and creativity in the media tech field as well as its high applicability and scalability in actual industrial settings. Following its ICT AWARD KOREA 2025 Grand Prix integrated grand prize and the minister of science and technology citation for "G-DRAGON MEDIA EXHIBITION : Übermensch," the company added to its consecutive award record, solidifying its dominant leadership in the entertech market based on technology and content convergence.
Thus, CreativeMeot is expanding the fusion of technology and culture into new entertech experiences by presenting immersive exhibits and experiential content that combine K-tech and K-content at global venues such as the APEC K-tech showcase and the New York Hallyu Expo. It has strengthened its competitiveness in the global entertech market by demonstrating not only AI and hologram-based production capabilities but also interactive planning skills that implement visitor-participation content.
Meanwhile, CreativeMeot has drawn attention by showcasing differentiated technological skill and creativity through numerous exhibitions, including IU's 15th anniversary media art exhibition "Moment," BOYNEXTDOOR "BOYNEXTDOOR GROUND," Ji Chang-wook "Scenario," Kim Junsu "VOICE : COLOR OF SOUND" and G-DRAGON "G-DRAGON MEDIA EXHIBITION : Übermensch."
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