CJ ENM's global K-pop content platform "Mnet Plus" will present the 2025 MAMA AWARDS as the platform's first 4K ultra-high-definition live broadcast.
Mnet Plus is an all-in-one fan-teractive platform where K-pop fans around the world can enjoy content viewing, voting, support and community activities in one place. It currently serves 251 regions, and recently both monthly active users (MAU) and daily active users (DAU) increased about threefold year over year, rapidly growing into a global K-pop hub. In particular, global users have expanded rapidly, with overseas users accounting for 80% of total traffic.
Above all, as the ceremony that unambiguously represents K-pop, "2025 MAMA AWARDS" approaches, global K-pop fans are gathering on Mnet Plus. About 650,000 people applied this year to be MAMA super fans, the global official ambassadors newly established last year that convey the value of K-pop and allow them to enjoy special benefits and influence simultaneously. They also visit once a day, pouring out their excitement for the global festival MAMA AWARDS, which connects the world through music.
Mnet Plus will offer 4K live coverage of the MAMA AWARDS for the first time this year to match the enthusiasm of this global fandom. Through ultra-high-definition live broadcasting, viewers anywhere in the world will be able to enjoy the large stage, artist performances and production details more clearly. Free live streaming will be supported not only on the mobile app but also on the PC web, greatly enhancing accessibility and convenience to help global fans have an immersive viewing experience.
Mnet Plus said, "We introduced 4K live broadcasting for the first time so that global fans can feel closer to the MAMA venue," and noted, "We will continue to build a platform where fans can enjoy K-pop most conveniently and immersively."
Meanwhile, the "2025 MAMA AWARDS," which can be watched live globally on the global K-pop content platform "Mnet Plus," will be held over two days on Nov. 28 and 29 local time at Kai Tak Stadium in Hong Kong.
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