Actor Kang Ha-neul topped the film actor reputation rankings.
On Nov. 18, the Korea Corporate Reputation Research Institute said that its big data analysis of film actor brand reputation for Nov. 2025 ranked Kang Ha-neul first, Jo Woo-jin second and Lee Jung-jae third.
The survey analyzed 137,552,632 pieces of brand big data from 100 film actors beloved by Korean consumers from Oct. 18 through that day, classifying consumer and brand relationships and applying a big data reputation algorithm. Compared with 151,613,446 pieces of film actor brand big data in Oct., it decreased by 9.27%.
The brand reputation index is an indicator derived by extracting brand big data and analyzing consumer behavior, classifying into participation value, communication value, media value, community value and social value, and applying weighted positive/negative ratios. In the film actor brand reputation index, consumer brand consumption patterns were analyzed using participation index, media index, communication index and community index.
The top 30 film actor brand reputations for Nov. 2025 were Kang Ha-neul, Jo Woo-jin, Lee Jung-jae, Ryu Seung-ryong, Lee Byung-hun, Kim Da-mi, Kim Sun-young, Go Youn-jung, Lee Seo-jin, Kim Woo-bin, Ma Dong-seok, Ahn Sung-ki, Kim Young-kwang, Jeon Yeo-been, Kim Ji-young, Choi Sung-eun, Choi Woo-shik, Ko Gyu-pil, Lee Kwang-soo, Park Bo-young, Ha Jung-woo, Han Hyo-joo, Song Joong-ki, Gong Myoung, Jang Dong-joo, Jo Jung-suk, Hyun Bin, Han Ji-min, Jung Haein and Kim Hye-soo.
Kang Ha-neul's brand, which ranked first in film actor brand reputation, had a participation index of 516,970, a media index of 691,406, a communication index of 1,287,383 and a community index of 1,190,650, resulting in a brand reputation index of 3,686,409.
The No. 2, Jo Woo-jin brand had a participation index of 229,400, a media index of 308,456, a communication index of 1,223,567 and a community index of 1,475,312, resulting in a brand reputation index of 3,236,735.
The No. 3, Lee Jung-jae brand had a participation index of 491,169, a media index of 685,118, a communication index of 512,335 and a community index of 1,345,523, resulting in a brand reputation index of 3,034,145.
The No. 4, Ryu Seung-ryong brand had a participation index of 457,627, a media index of 614,665, a communication index of 1,036,331 and a community index of 821,374, resulting in a brand reputation index of 2,929,996.
The No. 5, Lee Byung-hun brand had a participation index of 333,544, a media index of 504,689, a communication index of 769,575 and a community index of 1,204,548, resulting in a brand reputation index of 2,812,357.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, analyzed, "The big data analysis of film actor brand reputation for Nov. 2025 shows that the Kang Ha-neul brand ranked first. Analyzing the film actor brand category, compared with 151,613,446 pieces of film actor brand big data in Oct., it decreased by 9.27%. Detailed analysis shows brand consumption fell 12.24%, brand issues fell 17.50%, brand communication fell 3.43% and brand spread fell 5.97%."
He continued, "In link analysis of the Kang Ha-neul brand, which ranked No. 1 in Nov. 2025 film actor brand reputation, 'cheerful, prolific, hardworking' were highly ranked, and in keyword analysis 'First Ride, Cha Eun-woo, comedy' ranked highly. In positive/negative ratio analysis, the positive ratio recorded 87.02%."
This film actor brand reputation survey was conducted through brand big data analysis from Oct. 18, 2025, to Nov. 18, 2025, of Kang Ha-neul, Jo Woo-jin, Lee Jung-jae, Ryu Seung-ryong, Lee Byung-hun, Kim Da-mi, Kim Sun-young, Go Youn-jung, Lee Seo-jin, Kim Woo-bin, Ma Dong-seok, Ahn Sung-ki, Kim Young-kwang, Jeon Yeo-been, Kim Ji-young, Choi Sung-eun, Choi Woo-shik, Ko Gyu-pil, Lee Kwang-soo, Park Bo-young, Ha Jung-woo, Han Hyo-joo, Song Joong-ki, Gong Myoung, Jang Dong-joo, Jo Jung-suk, Hyun Bin, Han Ji-min, Jung Haein, Kim Hye-soo, Lee Dong-wook, Go Minsi, Son Ye-jin, Byun Yo-han, Lee Young-ae, Lee Jong-seok, Lee Sun-bin, Yim Siwan, Lee Jun-hyuk, Lee Joo-young, Jung So-min, Park Seo Jun, Lee Jin-wook, Lee Je-hoon, Kim Nam-gil, Gong Yoo, Han Suk-kyu, Jo In-sung, Hwang Jung-min, Song Seung-heon, Gang Dong-won, Lee Yoo-mi, Jung Woo, Chae Soo-bin, Gong Hyo-jin, Sung Dong-il, Son Suk-ku, Uhm Jung-hwa, Kim Tae-ri, Cho Yeo-jung, Park Ji-hwan, Lee Jung-eun, Lee Sung-min, Chung Joon-ho, Ko Soo, Song Ji-hyo, Cha Tae-hyun, Kim Kang-woo, Chun Woo-hee, Uhm Tae-goo, Lee Ha-nui, Cho Yi-hyun, Ryu Jun-yeol, Park Ha-sun, Yeo Jin-goo, Moon So-ri, Ra Mi-ran, Cha Seung-won, Seo In-guk, Yoo Hae-jin, Nam Joo-hyuk, Moon Chae-won, Song Ha-yoon, Jang Dong-gun, Oh Yeon-seo, Jin Sun-kyu, Kim Byung-chul, Hyun Bong-sik, Yoo Ji-tae, Yum Jung-ah, Yoon Kye-sang, Jeon Do-yeon, Jang Dong-yoon, Park Yong-woo, Song Kang-ho, Lim Soo-jung, Kim Dong-wook, So Ji-sub, Seo Hyun-woo and Kim Hee-won.
[Photo] OSEN DB, provided by the Korea Corporate Reputation Research Institute.
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