AtHeart group launched a major promotion in Los Angeles and New York and fired the opening shot for a successful entry into the U.S. market.
AtHeart began full-scale local promotion starting with the 'AtHeart Experience' held on the 1st (local time) at the Titan Content headquarters in Santa Monika, Los Angeles. With numerous fans gathered from across the United States, AtHeart captured local fans' hearts with a fan event featuring performances, unique artwork and a fan participation experience combined into an original concept.
Especially, AtHeart drew intense interest from domestic and international music fans by announcing its entry into the United States, the center of the global music market, just two months after its domestic debut. AtHeart held a meet-and-greet with numerous local fans at the 'K-POP NARA' event hall, a K-pop specialty shop on Broadway in New York, and subsequently released an English vocal version and a remix pack of its debut track 'Plot Twist' in sequence.
AtHeart also announced its full-scale entry into the U.S. market by appearing consecutively on U.S. broadcaster FOX 13 Seattle, iHeart KPOP with JoJo on 102.7 KIIS FM, and Audacy's Brooke Morrison on Audacy, the largest radio platform in the United States.
In addition, AtHeart conducted interviews with a variety of media outlets including the entertainment media THE BUZZ, Front Row Live, The Knockturnal, Character Media, and New York daily AmNewYork.
In an interview with THE BUZZ about AtHeart's unique music style, AtHeart expressed a bold ambition, saying, "On the journey to find our own sound, like our first EP 'Plot Twist,' which means 'twist,' we want to try various concepts and come back with music that people never expected."
AtHeart added, "Fans give us tremendous strength. Fans are the driving force that makes us work harder on stage and remind us why we came together as AtHeart. We want to repay them with good music and performances in the future."
In addition, AtHeart accelerated its attack on the global market with wide-ranging activities across platforms, including shooting a cover and photo spread for the well-known U.S. magazine Tomorrow Magazine. Also, during a New York Knicks game of the National Basketball Association (NBA), AtHeart was highlighted on the large screen at Madison Square Garden, generating significant buzz and vastly expanding points of contact with global fans.
Many of the interviews and content AtHeart conducted with major local media will be released sequentially later.
Meanwhile, AtHeart has been named one of 'the K-pop groups to watch most in 2025' by prominent overseas media such as The Hollywood Reporter, NME and Rolling Stone as it gradually expands its global influence immediately upon debut. With its debut track 'Plot Twist,' AtHeart has surpassed 17 million cumulative audio streams on YouTube, 16.05 million music video views, and 1.18 million YouTube subscribers, presenting a new paradigm to the global K-pop scene.
[Photo] Titan Content
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