The Harry Media, a K-short drama specialized platform corporation, is intensifying strategic moves to enter the Chinese market with Korean-style short dramas (K-Short Drama).
On the 16th, The Harry Media said "ahead of the official opening of the Chinese version of the China-market-dedicated platform ZIPPYBOX (first half of '26), we have signed multidimensional memoranda of understanding with major Chinese platform developers and others, and through successive collaboration agreements with major Chinese production companies we have begun full-scale construction of a Korea·China joint content ecosystem," and "to accelerate business operations, we officially established the China media content & platform corporation Nanjing Xingyao Harry Media Co., Ltd. (南京星邀哈瑞媒有限公司)."
Ahead of the official service launch of ZIPPYBOX, the K-short drama specialized platform, in China, The Harry Media signed a multifaceted memorandum of understanding with Harbin Qingniu Wangge Technology Co., Ltd. (哈牛科技有限公司), a partner company of China Douyin (音).
The Harry Media said this agreement provides an encouraging turning point for entering China's video platform ecosystem through content distribution, marketing, and user acquisition within China. It noted that Douyin's massive Chinese user base, service know-how and content collaboration will further accelerate the successful launch of the Chinese version of ZIPPYBOX.
In addition, The Harry Media established an integrated Korea-China short drama production collaboration system for the Chinese entry of Korean short drama content. In particular, partnering with Western Film Group Co., Ltd. (西部影集有限公司), China's top state-owned production company that produced directors Zhang Yimou and Chen Kaige, it will work jointly with Korean writers, directors and actors and Chinese production staff to build a comprehensive cooperation system covering production and distribution of K-short dramas for the Chinese market.
A representative of The Harry Media said "by fusing Korean emotional storytelling and direction, audiovisual competitiveness and China's short-drama production infrastructure, we will open a new market for Korean-style K-short drama in China."
The Harry Media plans to actively promote a K-short drama development collaboration ecosystem with Korean writers, directors and production staff, aiming to showcase Korean stories and creators in collaboration with Chinese production teams to the vast Chinese market.
Recently, China's short-drama market has shown rapid growth, with individual works recording hundreds of millions to billions of views. The Harry Media judged that Korean-style emotional storytelling and distinct Korean sensibilities can receive strong responses from both China's Gen Z and millennial generations, and it expects this cooperation model to be noted as a new model for cultural exchange and global expansion strategy that transcends the boundaries of the Korea·China content industry.
[Photo] The Harry Media
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