Singer-actor Cha Eun-woo (real name Lee Dong-min)'s younger brother Lee Dong-hwi made a surprise appearance, drawing intense interest. Above all, he drew attention by expressing his ambition to protect celebrities who suffer from malicious comments.
On the 16th, a video titled "Korea AI Summit: the researcher of the moment | Jo Yong-min | AI expert AI branding Lee Dong-hwi" was released on the YouTube channel 'Sebasi lecture'. It captured the scene of "AI Summit Seoul & Expo 2025" held on the 10th and showed researcher Lee Dong-hwi taking the stage to give a lecture.
Lee Dong-hwi gave a presentation with Jo Yong-min, CEO of Unbound Lab, under the theme "AI recipe: AI made for my brother, evolving into a brand verification tool." He introduced the solution he participated in so that communication problems between fans, celebrities and brands could be solved based on data, drawing attention.
He said, "I majored in media in China and worked in the advertising industry," and explained, "I confided my personal concerns to the CEO and naturally joined this project." He added, "I am grateful to have given a speech at the AI summit."
What drew the most attention was the mention of an "malicious comment protection system." Lee Dong-hwi recently pointed out the problem of online malicious comments, saying, "As celebrities are exposed more to the media, they suffer great wounds from malicious comments," and stressed, "The goal is to create a system that can protect them."
Netizens naturally recalled one fact: his older brother is top star Cha Eun-woo, who receives great love worldwide. Online reactions poured in, saying, "Perhaps the starting point of the project was the desire to protect his brother Cha Eun-woo," "He succeeds in his main work and has great character... warm brothers," "He developed AI for his brother — like a movie," and "A truly cool and reliable younger brother."
Lee Dong-hwi's actions, driven by affection for his brother, a sense of responsibility to protect celebrities and his own expertise, have led to assessments that they are "brothers who share great looks and good character."
[Photo] YouTube, OSEN DB
[OSEN]