In a big data analysis of individual girl group brand reputations for November 2025, 1st place was IVE's Jang Won-young, 2nd was BLACKPINK's Jennie, and 3rd was BLACKPINK's Rosé.
The Korea Corporate Reputation Research Institute extracted 113,791,375 pieces of brand big data for 730 individual girl group members from Oct. 16, 2025, to Nov. 16, 2025, to analyze individual girl group brand reputations, and analyzed brand reputation scores using participation index, media index, communication index and community index based on consumer behavior analysis related to individual girl group brands. Compared with 111,492,850 pieces of individual girl group brand big data in Oct., it increased by 2.06%.
The brand reputation index is a metric derived from brand big data analysis that found consumers' online habits greatly influence brand consumption. Through individual girl group brand reputation analysis, positive and negative evaluations of individual girl group brands, media interest, and consumers' interest and communication volumes can be measured. The individual girl group brand reputation analysis also included brand valuation analysis measuring brand influence.
The top 30 individual girl group brand reputations for November 2025 were analyzed in the following order: IVE's Jang Won-young, BLACKPINK's Jennie, BLACKPINK's Rosé, BLACKPINK's Lisa, IVE's Ahn Yu-jin, aespa's Winter, Signature's Ji-won, LE SSERAFIM's Kim Chae-won, IVE's Liz, BLACKPINK's Jisoo, Red Velvet's Joy, NMIXX's Seol-yoon, Oh My Girl's Mimi, ILLIT's Won-hee, TWICE's Nayeon, TWICE's Jihyo, IVE's Rei, TWICE's Momo, aespa's Giselle, Red Velvet's Seulgi, Hearts2Hearts' IAAN, Red Velvet's Irene, IVE's Gaeul, ITZY's Yuna, aespa's Ningning, TWICE's Jeongyeon, LE SSERAFIM's Heo Yun-jin, TWICE's Mina, Red Velvet's Wendy, IVE's Leeseo.
IVE's Jang Won-young, which ranked first in individual girl group brand reputation, had a participation index of 1,541,484, a media index of 1,425,592, a communication index of 2,548,094 and a community index of 1,791,262, resulting in a brand reputation index of 7,306,431. Compared with the brand reputation index of 9,505,533 in Oct., it fell 23.13%.
In second place, BLACKPINK's Jennie had a participation index of 715,745, a media index of 721,207, a communication index of 1,726,484 and a community index of 3,956,861, resulting in a brand reputation index of 7,120,297. Compared with the brand reputation index of 4,540,161 in Oct., it rose 56.83%.
In third place, BLACKPINK's Rosé had a participation index of 439,300, a media index of 645,704, a communication index of 1,361,366 and a community index of 3,460,567, resulting in a brand reputation index of 5,906,937. Compared with the brand reputation index of 7,731,771 in Oct., it fell 23.60%.
In fourth place, BLACKPINK's Lisa had a participation index of 415,632, a media index of 530,637, a communication index of 1,285,871 and a community index of 1,757,167, resulting in a brand reputation index of 3,989,308. Compared with the brand reputation index of 3,749,414 in Oct., it rose 6.40%.
In fifth place, IVE's Ahn Yu-jin had a participation index of 762,662, a media index of 722,787, a communication index of 1,055,229 and a community index of 1,423,219, resulting in a brand reputation index of 3,963,897. Compared with the brand reputation index of 3,644,500 in Oct., it rose 8.76%.
Korea Corporate Reputation Research Institute Director Koo Chang-hwan said the big data analysis of individual girl group brand reputations for November 2025 showed IVE's Jang Won-young ranked first. Analyzing the individual girl group brand category, compared with 111,492,850 pieces of individual girl group brand big data in Oct., it increased by 2.06%. Detailed analysis showed brand consumption rose 2.88%, brand issues rose 4.24%, brand communication rose 6.24% and brand diffusion fell 2.66%, he noted.
He added that in link analysis for IVE's Jang Won-young, who ranked first in the individual girl group brand reputation for Nov. 2025, "sexy, attractive, advertise" appeared highly, and keyword analysis showed "XOXZ, saranghae saranghae jalja, Lucky Biki" scored highly. In positive-negative ratio analysis, the positive ratio was 93.56%, he said.
The top 100 individual girl group brands for November 2025 were analyzed in the following order: IVE's Jang Won-young, BLACKPINK's Jennie, BLACKPINK's Rosé, BLACKPINK's Lisa, IVE's Ahn Yu-jin, aespa's Winter, Signature's Ji-won, LE SSERAFIM's Kim Chae-won, IVE's Liz, BLACKPINK's Jisoo, Red Velvet's Joy, NMIXX's Seol-yoon, Oh My Girl's Mimi, ILLIT's Won-hee, TWICE's Nayeon, TWICE's Jihyo, IVE's Rei, TWICE's Momo, aespa's Giselle, Red Velvet's Seulgi, Hearts2Hearts' IAAN, Red Velvet's Irene, IVE's Gaeul, ITZY's Yuna, aespa's Ningning, TWICE's Jeongyeon, LE SSERAFIM's Heo Yun-jin, TWICE's Mina, Red Velvet's Wendy, IVE's Leeseo, WJSN's Yeoreum, Mamamoo's Hwasa, TWICE's Dahyun, Oh My Girl's YooA, WJSN's Da-young, TWICE's Chaeyoung, fromis_9's Baek Ji-heon, NMIXX's Lily, LE SSERAFIM's Sakura, LE SSERAFIM's Kazuha, ITZY's Chaeryeong, BABYMONSTER's Asa, TWICE's Sana, Oh My Girl's Arin, ITZY's Ryujin, Apink's Jeong Eun-ji, BABYMONSTER's Rami, Oh My Girl's Hyojung, KISS OF LIFE's NATTY, NMIXX's Jiwoo, Girl's Day's Hyeri, NMIXX's Haewon, ILLIT's Min-ju, Oh My Girl's Seung-hee, Hearts2Hearts' Ji-woo, 50/50's Ye-won, Apink's Yoon Bo-mi, Apink's Park Cho-rong, BABYMONSTER's Ah-hyun, LE SSERAFIM's Hong Eun-chae, MIYAO's Anna, Girl's Day's Min-ah, Mamamoo's Solar, Apink's Kim Nam-joo, Apink's Oh Ha-young, fromis_9's Lee Chae-young, KISS OF LIFE's Julie, Girl's Day's Yura, NMIXX's Bae, Mamamoo's Moonbyul, BABYMONSTER's Ruka, WJSN's Bona, fromis_9's Park Ji-won, KISS OF LIFE's Belle, 50/50's Moon Chanel, ITZY's Yeji, aespa's Karina, fromis_9's Song Ha-young, WJSN's Exy, WJSN's Seol-ah, NMIXX's Gyu-jin, IZ*NA's Bang Ji-min, WJSN's Soobin, Oh My Girl's Ji-ho, Mamamoo's Wheein, BABYMONSTER's Lola, WJSN's Seong-so, WJSN's Da-won, STAYC's Yoon, Girl's Day's So-jin, WJSN's Yeon-jung, fromis_9's Lee Na-kyung, Hearts2Hearts' Yu-ha, Hearts2Hearts' Stella, ILLIT's Mo-ka, ITZY's Lia, 50/50's Hana, Oh My Girl's Yoo-bin, wooAh!'s Yoo-yeon, wooAh!'s Nana.
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