BTS member Jimin topped the boy group reputation rankings.
On Nov. 15, the Korea Corporate Reputation Research Institute said that its big data analysis of individual boy group brand reputations for Nov. 2025 ranked Jimin of BTS first, Jungkook of BTS second and G-Dragon of Big Bang third.
The Korea Corporate Reputation Research Institute extracted 67,621,811 pieces of brand big data for 755 individual boy group members from Oct. 15, 2025, to Nov. 15, 2025, to analyze boy group individual brand reputations using consumer behavior analysis to create participation index, media index, communication index and community index and used those to analyze brand reputation index. Compared with 66,896,208 pieces of boy group brand big data in Oct., it increased by 1.08%.
Brand reputation index is a metric created through brand big data analysis that found consumers' online habits have a major impact on brand consumption. Through analysis of individual boy group brand reputations, one can measure positive and negative evaluations of individual boy group brands, media interest, and consumers' interest and communication volume. The individual boy group brand reputation analysis also included brand value appraisal analysis to measure brand influence and qualitative evaluations from brand reputation monitoring. The brand reputation analysis included recommendation indicators as weights.
The top 30 individual boy group brand reputations for Nov. 2025 were analyzed in the following order: Jimin of BTS, Jungkook of BTS, G-Dragon of Big Bang, Jin of BTS, V of BTS, Hwang Minhyun of Wanna One, Minho of SHINee, Doyoung of NCT, Wonbin of RIIZE, Park Jihoon of Wanna One, Baekhyun of EXO, RM of BTS, Geonho of CORTIS, Kang Daniel of Wanna One, Key of SHINee, Heechul of Super Junior, J-Hope of BTS, Suga of BTS, Taemin of SHINee, Kyuhyun of Super Junior, Dohun of TWS, Mingyu of SEVENTEEN, Seungkwan of SEVENTEEN, Bae Jinyoung of Wanna One, Yunho of TVXQ!, Yoon Dujun of Highlight, Kim Jaehwan of Wanna One, Mark of NCT, Lay of EXO, Kai of EXO.
Jimin of BTS, who ranked first in individual boy group brand reputation, had a participation index of 214,933, media index of 215,174, communication index of 1,673,039 and community index of 2,286,639, resulting in a brand reputation index of 4,389,785. Compared with the Oct. brand reputation index of 4,311,257, it rose 1.82%.
In second place, Jungkook of BTS had a participation index of 106,815, media index of 111,809, communication index of 1,466,791 and community index of 1,861,709, resulting in a brand reputation index of 3,547,123. Compared with the Oct. brand reputation index of 3,153,037, it rose 12.50%.
In third place, G-Dragon of Big Bang had a participation index of 771,779, media index of 690,069, communication index of 694,962 and community index of 1,287,766, resulting in a brand reputation index of 3,444,575. Compared with the Oct. brand reputation index of 3,183,058, it rose 8.22%.
In fourth place, Jin of BTS had a participation index of 180,907, media index of 180,153, communication index of 1,260,035 and community index of 1,750,076, resulting in a brand reputation index of 3,371,172. Compared with the Oct. brand reputation index of 3,550,868, it fell 5.06%.
In fifth place, V of BTS had a participation index of 107,119, media index of 114,278, communication index of 894,272 and community index of 1,126,876, resulting in a brand reputation index of 2,242,545. Compared with the Oct. brand reputation index of 3,161,641, it fell 29.07%.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, The big data analysis of individual boy group brand reputations for Nov. 2025 shows the brand of Jimin of BTS ranked first. Analyzing the individual boy group brand category, compared with 66,896,208 pieces of individual boy group brand big data in Oct., it increased by 1.08%. Detailed analysis shows brand consumption fell 8.34%, brand issues fell 5.66%, brand communication rose 11.02% and brand diffusion rose 0.06%, he said.
He added, In link analysis of Jimin of BTS, who ranked first in individual boy group brand reputation for Nov. 2025, "warm," "romantic" and "donate" scored highly, and in keyword analysis, "ARMY," "friendship trip" and "this is right" scored highly. In positive-negative ratio analysis, the positive ratio was 92.90%, he explained.
The top 100 individual boy group brand reputations for Nov. 2025 were Jimin of BTS, Jungkook of BTS, G-Dragon of Big Bang, Jin of BTS, V of BTS, Hwang Minhyun of Wanna One, Minho of SHINee, Doyoung of NCT, Wonbin of RIIZE, Park Jihoon of Wanna One, Baekhyun of EXO, RM of BTS, Geonho of CORTIS, Kang Daniel of Wanna One, Key of SHINee, Heechul of Super Junior, J-Hope of BTS, Suga of BTS, Taemin of SHINee, Kyuhyun of Super Junior, Dohun of TWS, Mingyu of SEVENTEEN, Seungkwan of SEVENTEEN, Bae Jinyoung of Wanna One, Yunho of TVXQ!, Yoon Dujun of Highlight, Kim Jaehwan of Wanna One, Mark of NCT, Lay of EXO, Kai of EXO, Sungchan of RIIZE, Juyeon of THE BOYZ, Jun of SEVENTEEN, Hoshi of SEVENTEEN, Ha Sung-woon of Wanna One, Lee Min-woo of Shinhwa, Ong Seong-wu of Wanna One, Sungmin of Super Junior, Sunghoon of ENHYPEN, Siwon of Super Junior, Daesung of Big Bang, Shinyu of TWS, Jonghyun of SHINee, Junho of 2PM, Choi Kang-changmin of TVXQ!, Sunwoo of THE BOYZ, Suho of EXO, Jeonghan of SEVENTEEN, Kang Seung-yoon of WINNER, Woozi of SEVENTEEN, San of ATEEZ, Cha Eun-woo of ASTRO, Jinyoung of GOT7, Jay of ENHYPEN, Onew of SHINee, Jaehyun of NCT, Wonwoo of SEVENTEEN, Taeyang of Big Bang, Lee Seung-hoon of WINNER, Juhun of CORTIS, Sunwoo of ENHYPEN, Kim Jin-woo of WINNER, Yang Yoseob of Highlight, Hyunjin of Stray Kids, S.Coups of SEVENTEEN, DIO, Soobin of TOMORROW X TOGETHER, L of INFINITE, Sehun of EXO, Lee Gi-kwang of Highlight, Dokyeom of SEVENTEEN, Hyunjae of THE BOYZ, Sion of NCT, Riku of NCT, Yeonjun of TOMORROW X TOGETHER, Jang Hao of ZEROBASEONE, Sung Hanbin of ZEROBASEONE, Minhyuk of MONSTA X, Heeseung of ENHYPEN, Lee Chang-seop of BTOB, Joshua of SEVENTEEN, Minje of KickFlip, Jihun of TWS, Felix of Stray Kids, Ryo of NCT, Yook Sungjae of BTOB, Sandeul of B1A4, Yushi of NCT, Hanjin of TWS, Yoon Jisung of Wanna One, Youngjae of TWS, Sunhyun of CORTIS, Jooheon of MONSTA X, Ken of VIXX, Haechan of NCT, Jaehee of NCT, Jungwoo of NCT, Jake of ENHYPEN, Niki of ENHYPEN, and Martin of CORTIS.
[Photo] OSEN DB, provided by the Korea Corporate Reputation Research Institute.
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