Lee Young-ja and Kim Sook's collaboration on "Baedalwatsuda" is keeping its ratings on the rise and signaling a hit.
According to ratings firm Nielsen Korea, the KBS 2TV variety program "Baedalwatsuda," which aired on the 12th, recorded a nationwide household rating of 2.6%. This is double the 1.3% recorded for the previous episode, and "Baedalwatsuda" newly set its highest rating ever.
Not only did it record the highest ratings among the new variety programs KBS has introduced recently, but its ratings have shown an upward graph with each episode, proving the steady word-of-mouth and buzz of "Baedalwatsuda." The program's popularity lies in its "unpredictable guest combinations" rarely seen anywhere else. While Lee Young-ja and Kim Sook act as delivery riders, unexpected guests appear in each episode to create fresh entertainment.
Starting with the first episode's cheerful banter from the "Mrs. Doubtfire" team (Hwang Jung-min, Jung Sung-hwa, Jung Sang-hoon), the "Comedian general meeting" episode featuring Jo Hye-ryeon, Kim Min-kyung, Shin Ki-ru, and Lee Soo-kyung drew attention for the loyalty between seniors and juniors and explosive chemistry. The "married talk" episode featuring Yoon Jung-soo, Park Young-gyu, and Lee Ho-seon also stood out for its uncommon combination in existing variety shows, and recently the family lineup of Ryu Seung-ryong, Myung Se-bin, and Cha Kang-yoon appeared for a lively talk, with Ryu Seung-ryong's Seoul Institute of the Arts junior Song Eun-yi making a surprise appearance that added laughter and memories.
In particular, the Tzuyang and Song Ga-in combination for the "50-servings mukbang" segment that aired on the 12th was cited as a key highlight for the two's contrasting mukbang styles and quick back-and-forth, generating huge buzz and pushing the rating to 2.6%, a record high. Such diverse combinations that cross professions and generations — actors, professors, comedians, one-person creators — have appeared one after another, helping boost the rising ratings trend.
"Baedalwatsuda" is a new-concept delivery talk show in which stars provide a "real restaurant list" they personally ordered from, the MCs pick up the orders themselves, set a Michelin-level table, and then have honest table talk in front of it. As the copy says, "If it's delicious, 0 calories; if it's fun, 0 won!", the unpredictable guests' stories and no-filter chatter complete the program's identity. Moreover, Lee Young-ja and Kim Sook's "delivery rookie duo" chemistry became a major viewing point from the first episode. The table talks they create with various guests produce new laughs and episodes each week, maintaining audience response.
Meanwhile, KBS 2TV's "Baedalwatsuda," which continues its high ratings with sincere talk and generous mukbangs while delivering new stories, airs every Wednesday at 9:50 p.m.
[Photo] KBS 2TV "Baedalwatsuda"
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