'5th-generation hot rookies' ifeye transformed into a 'K-beauty goddess' through a collaboration with a global skincare brand, showcasing the visual group's prowess.
ifeye (Cassia Rahee Won Hwayeon Sasha Taerin Miyu) released a cryo lover campaign video for a global beauty brand on its official social media on the 10th.
In the released video ifeye appears wearing a sky-blue velvet outfit, adding an elegant mood to their characteristic fresh and lively charm, making viewers feel a transparent and warm atmosphere like midwinter sunlight. This campaign, carried out after ifeye was selected as a model, is special in that it brings together the energy of K-pop and the sensibility of K-beauty.
Through this collaboration, ifeye reveals various charms off stage as well, expanding their activities from music into fashion and beauty. Above all, they plan to present various content following this campaign.
Having been chosen as a global brand model at the end of April, just one month after debut, ifeye is following an unusual path for rookies. They drew attention with their debut song 'NERDY' and, three months after debut, released mini album 2 Wave 'nang' Pt.2 'sweet tang', continuing nonstop activities. They also established themselves as a '5th-generation representative performance group' with refreshing yet powerful performances on various music shows and stages such as 'One Universe Festival' and '2025 Color in Music Festival.'
Meanwhile, after successfully concluding promotions for the mini 2 title track 'r u ok?', ifeye is stepping up preparations for their next comeback.
[Photo] Highhutt Entertainment
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