The group ILLIT set a new record on the world's largest music streaming platform Spotify ahead of their comeback.
On the 14th, according to Spotify, the title track "Magnetic" from ILLIT (Yoonah, Minju, Moka, Wonhee, Iroha)'s mini album 1st EP 'SUPER REAL ME' had been streamed 701,779,70 times as of the 12th. This is the shortest period among K-pop groups' debut songs to reach the same streaming count on Spotify.
Released in March last year, "Magnetic" is a song that likens the feeling of being attracted to someone you like to a magnet, featuring witty lyrics about "super attraction" and a catchy melody. The finger-based point choreography sparked a global challenge craze.
The song's sensational popularity can be seen across various indicators. "Magnetic" not only swept number one on major domestic music charts, but also became the first K-pop debut song to enter the U.S. Billboard main song chart "Hot 100" and the U.K. Official "Singles Top 100" in the shortest time. It also achieved long-running popularity, ranking as the highest-placed K-pop song on various global annual charts last year. Although about 1 year and 7 months have passed since "Magnetic" was released, it still remains within domestic music chart rankings and continues to be loved.
ILLIT has produced a total of four Spotify songs with over 100 million streams, including "Magnetic", "Lucky Girl Syndrome", "Cherish (My Love)", and "Tick-Tack". The combined cumulative streams of all songs they have released on Spotify exceed 1.9 billion plays.
Meanwhile, ILLIT will release their single album 1st EP "NOT CUTE ANYMORE" on the 24th. The title track, which shares the single's name, is a song that intuitively expresses the desire not to be seen as merely cute. Earlier, they raised expectations for their comeback by releasing a variety of concept photos with a kitschy and wild style that departed from their previous image.
[Photo] Provided by Belift Lab Inc.
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