Fifty Fifty's take on hip-hop really worked.
Fifty Fifty (FIFTY FIFTY)'s comeback album track "Skittlez" music video is rapidly climbing the YouTube daily popular music video chart and is heating up.
"Skittlez" is Fifty Fifty's first attempt at the hip-hop genre since their debut, and the music video for "Skittlez," released on the 10th, showcased the members' popping, lovable, hip charm and a unique visual sensibility that drew attention.
When the music video for "Skittlez," a Fifty Fifty hip-hop song that broke existing molds, was released, the YouTube daily popular music video chart jumped as high as No. 6, drawing much attention, and explosive reactions followed, such as "Fifty Fifty is good at hip-hop too" and "This song is definitely going to blow up."
In particular, the global candy brand Skittles, which shares the same name as the song "Skittlez," also drew attention by responding in SNS comments.
After the "Skittlez" music video was released, "Skittlez (Skittles)" showed hot interest in the new song and music video by leaving comments on Fifty Fifty's X and YouTube from its official account, such as "I have no choice but to stan" and "New favorite K-Pop song just dropped omg".
Through "Skittlez," Fifty Fifty perfectly handled a hip-hop track and further strengthened their identity as a group that listeners can trust. Expectations are also growing for the steps Fifty Fifty will take next as they expand their musical spectrum.
Meanwhile, Fifty Fifty is continuing comeback activities for the new album Too Much Part 1. through various music shows and the release of diverse content.
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