The group ILLIT revealed the second concept for their new release, raising expectations even higher.
ILLIT (Yoon-a, Min-ju, Moka, Won-hee, Iroha) posted concept photos of the "NOT MY NAME" version from their single album 1st "NOT CUTE ANYMORE" on the team's official SNS on the 12th.
The "NOT MY NAME" version captured ILLIT boldly declaring that no one can define them. Following their earlier declaration in the "NOT CUTE" version that they would no longer be just cute, they once again drew attention with a distinct visual.
The members wore distinctive biker looks and used helmets and ATV bikes to project a cool and wild charm. Their confident expressions and poses completed characters that reveal their various potentials. ILLIT's expressive ability stands out as they interpret any concept with their own trendy sensibility and color.
The members' striking visuals also shone in the concept film released on HYBE Labels' YouTube channel. They added entertainment value with unusual staging such as aiming guns or riding motorcycles.
Global fans' reactions are hot for the diverse concepts that depart from ILLIT's existing image. The comment section is full of interest, saying, "It's interesting because it's a concept I never expected," "It's different in mood from the previously released 'NOT CUTE' version, so it's fun," and "As each concept is revealed, I can't predict what style the song will be. I'm more curious."
ILLIT's single album 1st "NOT CUTE ANYMORE" is an honest story of the "self" who begins to feel that the me the world sees and the me I see are not the same. The single includes two songs: the title track of the same name "NOT CUTE ANYMORE" and the included track "NOT ME."
ILLIT will release the title track music video moving poster on the 17th and two teasers on the 21st and 23rd. The much-anticipated new release and music video will be released at 6 p.m. on the 24th.
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