Eric Schrier mentioned the potential of Disney+ in the Asian market.
On the 13th (local time) at the Cinderella Ballroom of the Hong Kong Disneyland Hotel Conference Center, the 2025 Disney+ APAC and global content lineup presentation and the Disney global·Asia-Pacific leadership talk session were held.
The event was attended by more than 400 reporters from 14 countries around the world. Media from key markets including Korea, Japan, the United States, Hong Kong, Taiwan, Indonesia, Malaysia, the Philippines, Thailand, Australia, Mexico and Brazil visited the site, showing strong interest in Disney's content strategy for next year.
The two-day "Disney+ original preview 2025" is a preview event where APAC and global original content to be released on Disney+ can be seen first. At the event, a large number of APAC original works and general entertainment lineups, including those from Korea and Japan, were introduced, and major cast members and creative partners took the stage together.
After the content lineup reveal, a global leadership talk session took place. On stage were Eric Schrier, president of Disney Television Studios and global original television strategy; Carol Choi, head of integrated marketing and original content strategy for The Walt Disney Company APAC, who explained Disney's global and Asian content strategy directly. The session was moderated by Belina Tan, head of corporate communications for The Walt Disney Company Asia Pacific.
President Eric Schrier emphasized, "The core of Disney+ strategy is local original content," saying, "We complement the global lineup with stories that reflect each region's culture and sentiments." He added, "The creativity shown by Asian creators in Korea and Japan is very impressive, and strong regional stories are expanding beyond borders."
Carol Choi said, "Disney is essentially a storytelling-focused company," explaining, "When a story structure that can resonate globally is enriched with the region's unique cultural colors, the true "local for local (Local for Local)" strategy is realized." She also noted, "Over the past five years we have presented 155 APAC originals, focusing not only on quantitative expansion but on improving content quality and strengthening our standing within the region."
Remarks about global content trends continued. President Eric Schrier said, "Short, dense formats are receiving attention worldwide," adding, "Rather than prolonged narratives, concentrated storytelling is the trend of the times." Carol Choi also said, "In Asia, digital consumption patterns are changing rapidly, like ultra-short dramas of around two minutes," and conveyed, "Disney+ is also continuing to experiment with various formats."
The talk session concluded with discussions on collaboration between creators and platforms. Eric Schrier emphasized, "The core of a good partnership is trust," saying, "Disney's philosophy is not to control creators but to help their achievements."
[Photo] Provided by The Walt Disney Company
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