ENA's new seller survival program "Super Seller: Incentive Game," which is the first of its kind in Korea, has finally been unveiled.
ENA plans to air the first episode at 10:30 p.m. on Nov. 14, revealing a different kind of real survival in which survival is decided solely by "sales" without judges.
In episode 1 of "Super Seller: Incentive Game," the first meeting of the 40 sellers participating in the sales war will be depicted. In particular, seller masters such as C Company's Simsra, the "home shopping queen with cumulative sales of 3 trillion won," Seo Kyunghwan, the "sellers' role model" who recorded 11.1 billion won in one hour on mobile live commerce, and 28-year host Lee Changwoo made a full appearance and stirred the scene. A spectacle unfolded in which all participants stood and bowed, revealing an overwhelming presence.
The presence of rookie sellers facing veteran sellers is also formidable. Kim Jiyoon, a former flight attendant and the "older sister of BLACKPINK's Jisoo," who had been a topic even before the broadcast, caused a stir just by appearing. Sellers moved to check her, saying, "We should just take her down like that," and "If we fight, shouldn't we band together among ourselves?"
Superstar influencers who said they were confident in selling also heated up the atmosphere. From "1.71 million mega YouTuber" Malwang to "engineering graduate influencer" Kim Ddolddol, "top fashion YouTuber Gang Stylist" Kang Daehun, and "lookalike of Jang Wonyoung" Jihani, they all appeared and ignited the fierce sales war.
Participants who have reached the top in their main careers and are newly challenging themselves as sellers also drew attention. The "Korea's representative magician" Choi Hyunwoo, "former baseball player" Yoo Heegwan, and "former short-track national team" Kwak Yoonki threw down the gauntlet. As a shocking lineup expected to shake up the seller ecosystem created tension, entertainment industry sellers also appeared to complete the strongest entry: actress Yoon Soyi, who has experience running a jokbal restaurant; Sinseong, who worked part-time selling home appliances; and Narsha, who has carried out various live commerce activities. All eyes are on what variables they will produce.
Also, Myung Seohyun, the wife of former soccer player Jeong Daese, and Jo Yuri, the spouse of comedian Kim Jaewoo, stepped forward not just as "wives of stars" but as sellers, and host Lee Semi, formerly of girl group LPG, jumped into the sales competition with the determination that "sales are character," cheered on by her husband, musical actor Min Woohyuk.
In addition, offline sales kings with abundant field experience joined, including Kim Jangnyeon, who appeared as Youngsik on ENA Nanasolo (co-produced with SBS Plus) season 10 and is known as "Geudaeja," Kim Jungwon, the "Benz queen" who recorded cumulative sales of more than 1,700 Mercedes-Benz vehicles, and Kim Jongoh, the "fish-shaped bun shop owner who resembles Jung Haein" with 40 million views. In particular, Kim Jangnyeon displayed his salesman instincts without filter by shaking hands with everyone as soon as he entered and immediately doing business as soon as he sat down, showing his presence.
After the 40 entries finished, the round 1 mission was revealed immediately. Even Simsra, who has more than 8,000 live-broadcast experiences, was said to have been unable to hide her surprise, calling it a "bloodless, tearless real war." The identity of the round 1 mission that shocked the 40 contestants who will compete for the final prize of 300 million won plus incentives will be revealed on ENA's "Super Seller: Incentive Game" at 10:30 p.m. on Nov. 14.
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