Drama actor brand reputation 2025 Nov. big data analysis results, ranked 1st Lee Joon-ho 2nd Kim Woo-bin 3rd Shin Ye Eun.
The Korea Corporate Reputation Research Institute measured 86,522,526 pieces of brand big data for 100 actors appearing in dramas aired from Oct. 12, 2025 to Nov. 12, 2025 by consumer brand participation, media volume, communication volume and community volume, and indexed them with a brand reputation algorithm.
The drama actor brand reputation analysis analyzed brand big data using participation index, media index, communication index and community index.
Brand reputation big data analysis can measure positive and negative evaluations of a brand, the sources and level of interest of the media, consumers' interest and communication volume, community spread of issues, and reactions and popularity of content.
The top 30 drama actor brand reputations in Nov. 2025 were Lee Joon-ho, Kim Woo-bin, Shin Ye Eun, Kim Da-mi, Suzy, Heo Nam-jun, Kim Min-ha, Ryu Seung-ryong, Kim Young-kwang, Rowoon, Jeon Ji-hyun, Song Joong-ki, Lee Young-ae, Jung Il-woo, Jeon Yeo-bin, Ahn Eun-jin, Lee Re, Yoon Hyun-min, Gang Dong-won, Lee Jung-jae, Myung Se-bin, Kim Gun-woo, Han Suk-kyu, Chun Woo-hee, Lim Ji-yeon, Lee Sun-bin, Lee Jae-wook, Chin Young, Kim Ji-hoon, Noh Sang-hyun.
Lee Joon-ho, who ranked first in drama actor brand reputation, had a participation index of 611,840, media index of 1,073,713, communication index of 936,049 and community index of 1,691,746, resulting in a brand reputation index of 4,313,348.
Ranked 2nd, Kim Woo-bin's brand had a participation index of 784,426, media index of 846,345, communication index of 1,157,616 and community index of 1,393,899, resulting in a brand reputation index of 4,182,287.
Ranked 3rd, Shin Ye Eun's brand had a participation index of 504,504, media index of 526,782, communication index of 717,416 and community index of 1,009,988, resulting in a brand reputation index of 2,758,691.
Ranked 4th, Kim Da-mi's brand had a participation index of 459,202, media index of 494,018, communication index of 715,365 and community index of 903,823, resulting in a brand reputation index of 2,572,408.
Ranked 5th, Suzy's brand had a participation index of 675,418, media index of 532,470, communication index of 776,686 and community index of 569,509, resulting in a brand reputation index of 2,554,083.
Korea Corporate Reputation Research Institute Director Koo Chang-hwan said, "As a result of the Nov. 2025 drama actor brand reputation analysis, the Lee Joon-ho brand ranked first.
He also said, "Analyzing the Nov. 2025 brand big data for the drama actor brand category, compared with 101,266,718 pieces of drama actor brand big data in Oct., it decreased by 14.56%.
The Korea Corporate Reputation Research Institute (Director Koo Chang-hwan) analyzes brand big data to identify changes in brand reputation.
[Photo] OSEN DB
[OSEN]