Group ATEEZ (ATEEZ) has been chosen as a promotional model for The Shilla Duty Free.
The Shilla Duty Free on the 12th released a pictorial with ATEEZ and announced their selection as a promotional model.
The released pictorial captures ATEEZ wearing black-and-white suits against a bright background, immediately drawing attention. The eight members' distinct tall visuals and awe-inspiring luxury suit fits strongly stirred global fans' hearts.
ATEEZ's selection as a model for The Shilla Duty Free is known as a strategic decision to actively attract a new customer base interested in K-culture beyond the existing duty-free customer segment.
The Shilla Duty Free said it will strengthen a young and sophisticated brand image through marketing activities with ATEEZ, and expand touchpoints with customers by exposing The Shilla Duty Free's differentiated services and products through content-based marketing. It also plans to run promotions for global customers.
ATEEZ, who debuted in 2018, has been loved by global fans with the monikers "top performer" and "performance king," boasting a perfect harmony of original music and powerful performances on every released album.
They first entered the U.S. Billboard main chart "Billboard 200" with their 2021 mini album 7, achieved a No. 1 on the same chart with their 2023 full-length album 2, and then in November last year achieved a second No. 1 on the "Billboard 200" with mini album 11.
The title track "Lemon Drop" from the mini 12 album released in June this year entered the Billboard main song chart "Hot 100" at No. 69, marking a milestone as the first time the group appeared on that chart. The title track "In Your Fantasy" from the mini 12 edition album released in July also entered the "Hot 100" at No. 68, setting the group's highest chart position.
Continuing their "world-class" trajectory by capturing not only the domestic but also the global market, ATEEZ will demonstrate formidable strength through various activities as a promotional model for The Shilla Duty Free.<
[Photo] The Shilla Duty Free
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