Lee Dong-hwi, the younger brother of Cha Eun-woo, a member of the group ASTRO and an actor, appeared at a conference as an AI expert.
On the 10th, at the AI Summit Seoul & Expo 2025 held at Coex in Gangnam-gu, Seoul, Lee took the stage as a co-presenter with Unbound Lab CEO Cho Yong-min for a talk titled "AI recipe: AI made for my older brother evolves into a brand verification tool."
He recently gave a lecture on an AI data crawling model, a hot topic in the entertainment industry. An AI data crawling model is a technology and system that automatically collects and extracts vast amounts of data online, such as from websites, and converts it so that an artificial intelligence (AI) model can immediately use it for training.
The organizers of "AI Summit Seoul" explained on the session introduction page, "Researcher Lee Dong-hwi conducts research and advisory work on AIX projects of corporations for bolt-on and roll-up specialty investments on the Unbound Lab investment team, and as a media major, has carried out marketing projects at Cheil Worldwide and Pingtai."
Lee Dong-hwi, the younger brother of Cha Eun-woo, graduated from Fudan University, a prestigious university in China. After working at a well-known domestic advertising company, Lee joined Unbound Lab. Lee drew attention when appearing on tvN's "You Quiz on the Block" in June.