Singer Jeon So-mi (24)'s cosmetics brand GLYF issued an official apology after using a symbol similar to the Red Cross logo and drawing controversy.
On the 6th, GLYF said, "In the process of visually expressing the 'emotional emergency prescription kit,' we made a mistake that included elements that could be perceived as similar to the symbol of the Korean Red Cross." It added, "We deeply apologize that production proceeded without fully recognizing the historical and humanitarian meaning of the Red Cross emblem and the importance of its legal protection."
GLYF said, "We have completely halted the posting of promotional content that includes the problematic design," adding, "We are recalling and remaking the kit packaging design that has already been distributed." The company also said, "We deeply reflect on this matter and will move forward as a more meticulous and responsible brand."
The kit in question is a special PR kit produced for a new product launch. It features a red cross (+) mark on a white background, prompting criticism that it is similar to the Red Cross logo. The Red Cross emblem is a symbol of medical relief activities and its commercial use is strictly prohibited under domestic law; violations can result in a fine of up to 10 million won or administrative fines of up to 5 million won.
Jeon So-mi debuted in 2016 as a member of the project group I.O.I and has continued her solo activities, and in Apr. last year launched the GLYF brand. Jeon is known to have been directly involved in the entire process, including product development, package design, and the launch of the official website.
Earlier, GLYF also faced backlash over high prices. The products were introduced the day before the brand launch, and the highlighter was priced at 43,000 won. Considering that the average price for other brands is in the 20,000–30,000 won range, there were reactions questioning whether the price was set excessively high because of the Jeon So-mi name value.