Jeon So-mi apologizes for unauthorized use of Red Cross logo… but could not avoid being accused
Singer Jeon So-mi has been embroiled in controversy over allegedly using the "Red Cross logo" without permission on products from the beauty brand she launched.
Recently, the brand issued an official apology and promised to prevent recurrence, but it is reported that a complaint has been filed with the police.
On the 7th, Seoul Seongdong Police Station said, "A complaint accusing Jeon So-mi and Beautyble Korea CEO A and others of violating the Korean Red Cross Organization Act has been received." The accuser is unknown, but it is reported that they argued, "If the Red Cross emblem is repeatedly used in commercial contexts, trust and neutrality at relief sites can be damaged."
Earlier, the beauty brand launched by Jeon So-mi drew controversy for using a design similar to the Red Cross emblem in promoting a new product. In response, Beautyble Korea issued an official apology on the 6th and said, "We deeply reflect on the fact that elements that could be perceived as similar to the Korean Red Cross's symbol were included in the process of visualizing the concept," and explained, "There was no intention to violate the law."
The brand said it immediately deleted the problematic content and will strengthen the review procedures for design and communications. It also said, "We are directly consulting with the Korean Red Cross and are faithfully carrying out all necessary measures."
Meanwhile, Article 25 of the Korean Red Cross Organization Act stipulates that anyone who is not the Red Cross or an approved organization may not use the Red Cross emblem or a similar emblem for business or promotional purposes.
Jeon So-mi launched a cosmetics brand last year and began a new path as a businesswoman, but this controversy is likely to deal a blow to her image.
[Photo] 'OSEN DB'
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