Singer Jeon So-mi's beauty brand "글??" apologized for the unauthorized use of the Red Cross logo.
On the 6th, the cosmetics brand launched by Jeon So-mi issued an official statement on its official SNS saying, "We apologize regarding the Emotion Emergency Kit."
The brand said, "The special PR kit produced to promote this Hu spread stick launch 'Emotion Emergency Kit (emotional emergency remedy kit)' is a package composed of colors inspired by emotions and small goods to comfort those emotions," and explained, "It has no relation to actual medical or relief activities."
It added, "However, in the process of visually expressing this concept in the PR kit, we made the mistake of including elements that could be perceived as similar to the Korean Red Cross's symbol without prior approval. This was produced without fully recognizing the historical and humanitarian meaning of the Red Cross emblem and the importance of its legal protection, and we deeply apologize," bowing its head.
It also said, "We have immediately suspended the use of the related design and communication assets and are carrying out the necessary corrections and measures to prevent recurrence," adding, "We have halted all postings of designs and related content (images, videos, SNS, etc.) that contained problematic elements. We are also recalling and remaking the PR kit package designs that have already been distributed."
It continued, "We have begun discussions to faithfully carry out all necessary measures through consultation with the Korean Red Cross and will share the results of those measures," adding, "From now on, we will strengthen legal and ethical review procedures from the brand planning and design stages, and we will operate regular ethics and compliance training programs for all employees so that this does not happen again."
Meanwhile, Jeon So-mi launched the cosmetics brand "글??" after starting the cosmetics business early last year.
Below is the brand's full apology.
Hello, this is 글?? (GLYF).
The special PR kit produced to promote this Hu spread stick launch, 'Emotion Emergency Kit (emotional emergency remedy kit),' is a package composed of colors inspired by emotions and small goods to comfort those emotions. It was conceived as a metaphorical concept to "comfort our honest emotions as if giving emergency treatment," and it has no relation to actual medical or relief activities.
However, in the process of visually expressing this concept in the PR kit, we made the mistake of including elements that could be perceived as similar to the Korean Red Cross's symbol without prior approval. This was produced without fully recognizing the historical and humanitarian meaning of the Red Cross emblem and the importance of its legal protection, and we deeply apologize.
We recognize this matter as a serious issue that could undermine public trust regardless of intent, and this was clearly a mistake caused entirely by our negligence. We take full responsibility and are immediately suspending the use of the related design and communication assets and carrying out the necessary corrections and measures to prevent recurrence.
Currently 글?��? is immediately implementing the following corrective measures related to this matter.
1. We have halted all postings of designs and related content (images, videos, SNS, etc.) that contained problematic elements.
2. We are recalling and remaking the PR kit package designs that have already been distributed.
3. We will strengthen internal guidelines on the use of symbols and provide retraining for the brand and design teams.
In addition, we have begun discussions to faithfully carry out all necessary measures through consultation with the Korean Red Cross and will share the results of those measures.
We are using this incident as an opportunity to check the inspection system throughout the entire production process.
From now on, we will strengthen legal and ethical review procedures from the brand planning and design stages and operate regular ethics and compliance training programs for all employees so that this does not happen again.
글?��? deeply reflects on this matter and will move forward as a more careful and responsible brand.<
[Photo] SNS
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