Actor Uhm Tae-goo topped the advertising model brand reputation rankings, beating singer Lim Young-woong and broadcaster Yoo Jae-suk.
On the 5th, the Korea Corporate Reputation Research Institute said that its big data analysis of advertising model brand reputation for Nov. 2025 ranked Uhm Tae-goo first, Lim Young-woong second and Yoo Jae-suk third.
This survey measured 25,796,628 pieces of advertising model brand big data collected from Oct. 5 through the day and, through consumer behavior analysis, measured the brand reputation index for advertising models by calculating participation index, media index, communication index and community index. Compared with 25,796,628 pieces of advertising model brand big data in Oct., it decreased by 4.75%.
The brand reputation index is an indicator created through brand big data analysis to find that consumers' online habits have a major impact on brand consumption. Advertising model brand reputation analysis can measure consumer relationships with advertising model brands, positive and negative evaluations, media interest and consumers' attention and communication volume.
Advertising model brand reputation analysis analyzed the relationship between advertising model brands and consumers using a big data reputation algorithm applied to brands ranked high in brand reputation. Detailed indicators of the advertising model brand reputation index included weighting for advertising channels.
The top 30 advertising model brand reputation rankings for Nov. 2025 were analyzed as Uhm Tae-goo, Lim Young-woong, Yoo Jae-suk, Son Heung-min, BTS, Byeon Wooseok, BLACKPINK, Lee Soo-ji, Lee Byung-hun, IVE, Kim Jong-kook, Jun Hyun-moo, Kim Woo-bin, Kim Yeon-koung, SEVENTEEN, Kim Goeun, Park Bo-gum, Gong Yoo, Faker, Cha Eun-woo, Kim Won-hoon, LE SSERAFIM, Ma Dong-seok, TWICE, Shin Dong-yup, Kim Yuna, Park Na-rae, Lee Young-ae, Ryu Hyun-jin, Jun Ji-hyun.
Uhm Tae-goo's brand, which ranked first in advertising model brand reputation, had a participation index of 130,532, a media index of 334,690, a communication index of 424,898 and a community index of 623,825, resulting in a brand reputation index of 1,513,945.
In second place, Lim Young-woong's brand had a participation index of 274,208, a media index of 411,077, a communication index of 279,152 and a community index of 421,345, resulting in a brand reputation index of 1,385,782. Compared with the brand reputation index of 1,725,371 in Oct., it fell 19.68%.
In third place, Yoo Jae-suk's brand had a participation index of 61,830, a media index of 143,012, a communication index of 457,026 and a community index of 551,178, resulting in a brand reputation index of 1,213,045. Compared with the brand reputation index of 892,738 in Oct., it rose 35.88%.
In fourth place, Son Heung-min's brand had a participation index of 306,405, a media index of 339,080, a communication index of 235,382 and a community index of 320,780, resulting in a brand reputation index of 1,201,647. Compared with the brand reputation index of 2,401,330 in Oct., it fell 49.96%.
In fifth place, BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) had a brand participation index of 54,158, a media index of 182,458, a communication index of 197,001 and a community index of 703,494, resulting in a brand reputation index of 1,137,111. Compared with the brand reputation index of 1,497,165 in Oct., it fell 24.05%.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, analyzed, "The big data analysis of advertising model brand reputation for Nov. 2025 found that the Uhm Tae-goo brand ranked first. Analyzing the advertising model brand category, compared with 27,082,755 pieces of advertising model brand big data in Oct., it decreased by 4.75%. Detailed analysis shows brand consumption down 10.94%, brand issues down 9.11%, brand communication up 7.14% and brand spread down 8.36%."
He added, "Link analysis of the advertising brand for Uhm Tae-goo, which ranked first in advertising model brand reputation for Nov. 2025, showed high results for "like a movie," "moving" and "finding childhood innocence," and keyword analysis showed high results for "Tae-goo, let's play," "Google Play" and "SSG ad." Positive-to-negative ratio analysis for the Uhm Tae-goo advertising brand showed a positive ratio of 94.55%."
The Nov. 2025 advertising model brand reputation survey was conducted through brand big data analysis of Uhm Tae-goo, Lim Young-woong, Yoo Jae-suk, Son Heung-min, BTS, Byeon Wooseok, BLACKPINK, Lee Soo-ji, Lee Byung-hun, IVE, Kim Jong-kook, Jun Hyun-moo, Kim Woo-bin, Kim Yeon-koung, SEVENTEEN, Kim Goeun, Park Bo-gum, Gong Yoo, Faker, Cha Eun-woo, Kim Won-hoon, LE SSERAFIM, Ma Dong-seok, TWICE, Shin Dong-yup, Kim Yuna, Park Na-rae, Lee Young-ae, Ryu Hyun-jin, Jun Ji-hyun, Young-tak, Choo Young-Woo, Son Suk-ku, Yoona, Hyun Bin, Lee Chan-won, Shin Mina, Park Jung-min, Lee Seo-jin, Kim Yoo-jung, Ji Ye-eun, Lee Jung-jae, Park Bo-young, Choo Sung Hoon, BIBI, Kang Ho-dong, Kim Jun-ho, Son Ye-jin, Seo Jang-hoon and Park Eun-bin.
[Photo] OSEN DB, provided by the Korea Corporate Reputation Research Institute.
[OSEN]