Group BTS member J-Hope's older sister, Jung Ji-woo, delivered the unfortunate news.
Jung Ji-woo said on the 30th, Hello, this is Ji-woo. Today I must share some heavy news with you, adding, In the rapidly changing market environment and the realistic conditions surrounding brand operations, there were constant trials and errors, and after long deliberation I have decided to conclude Chamiz's journey at this time.
She continued, Speaking the language of clothing and showing various styles over this long time was so precious and meaningful to me that making this decision was by no means easy. I have mixed emotions and deep regret.
She added, Above all, over the past 10 years I was able to keep trying without fear because there were customers who supported and walked with me through my work in the clothing industry.
She also said, Now I will close one chapter and, as a brand director and creator, I want to think more deeply about a better direction and ways that can last longer. I would appreciate it if you watch over my next journey.
Full text below.
Hello, this is Ji-woo.
Today I must share some heavy news with you.
Chamiz is a brand I have sincerely run for more than 2 years, containing 10 years of experience and taste I accumulated through clothing as a medium
It is a brand I have sincerely operated for more than about two years.
Even in a short time, those who cherished Chamiz,
and the deep affection and interest you showed the brand,
I, too, received much comfort and energy and was able to keep going.
But with the rapidly changing market trends,
and the realistic conditions surrounding brand operations,
there were constant trials and errors,
and after long deliberation, at this point in time,
I have decided to conclude Chamiz's journey.
This long time of communicating through the language of clothing and showing various styles
was so precious and meaningful to me that
making this decision was by no means easy.
I have mixed emotions and deep regret.
Above all, over the past 10 years the overall clothing business I have run
had customers who supported and walked with me,
and during that time I was able to constantly try without fear.
Now, closing one chapter, as a brand director and creator,
I want to think more deeply about a better direction and ways that can last longer.
I intend to consider these matters more deeply.
I would appreciate it if you watch over my next journey.
Chamiz will have its winter season opening on Nov. 3 as its last,
and will hold an approximately six-week brand closing sale.
News of Chamiz's final winter new arrivals and
detailed information about the clearance sale
will be provided, so please refer to that.
Thank you sincerely for warmly supporting and being with Chamiz until now.
[Photo] Jung Ji-woo SNS
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