Singer Kim Yong-bin was selected as the rising star No. 1, surpassing trending actors Byeon Wooseok and Lee Chae-min.
On Oct. 30, the Korea Corporate Reputation Research Institute said its big-data analysis of rising star brand reputation for Oct. 2025 showed Kim Yong-bin at No. 1, Byeon Wooseok at No. 2 and Lee Chae-min at No. 3.
The Korea Corporate Reputation Research Institute measured 64,506,898 pieces of rising star brand big data from Sept. 30, 2025, to Oct. 30, 2025, and, through consumer behavior analysis, measured the participation index, media index, communication index and community index for the star brands. Compared with 62,981,553 pieces of rising star brand big data in Sept., it increased 2.42%.
The brand reputation index is an indicator derived from brand big-data analysis that finds how consumers' online habits greatly affect brand consumption. Rising star brand reputation analysis can measure consumers' relationships with rising star brands, positive and negative evaluations, media interest and consumers' attention and communication. The rising star brand reputation detailed indicators included category consumption weighting.
The rising star brand reputation analysis analyzed brands ranked high in brand reputation across categories such as entertainers, singers, trot singers, drama actors, film actors, boy groups, girl groups, sports stars, advertising models and rookie idols, and used a big-data reputation algorithm to analyze brands whose consumer interest surged in relation to consumers. Through rising star brand reputation analysis, it is possible to analyze brands that are growing amid consumer interest across various categories.
The top 30 rising star brand reputation rankings for Oct. 2025 were analyzed as Kim Yong-bin, Byeon Wooseok, Lee Chae-min, Park Ji-hyun, DAY6, CORTIS, Lee Soo-ji, KiiiKiii, Park Jung-min, Park Seo-jin, Stray Kids, BABYMONSTER, Lee Young-ji, Kim Won-hoon, BIBI, Choi Hyun-wook, Lee Jun-young, Choo Young-Woo, Go Youn-jung, Lee Jay-hoon, Choi Woo-sik, Park Kyu-young, QWER, Lee Joon-hyuk, Ahn Seong-hoon, ENHYPEN, Seo Kang-jun, Seol In-ah, Moon Ga-young, Jo Yuri.
The Kim Yong-bin brand, which ranked No. 1 in rising star brand reputation, had a participation index of 130,356, media index of 392,079, communication index of 1,589,242 and community index of 1,562,676, resulting in a brand reputation index of 3,674,353. Compared with a brand reputation index of 3,750,892 in Sept., it fell 2.04%.
At No. 2, the Byeon Wooseok brand had a participation index of 206,802, media index of 461,952, communication index of 1,468,585 and community index of 1,341,257, resulting in a brand reputation index of 3,478,596. Compared with a brand reputation index of 2,991,706 in Sept., it rose 16.27%.
At No. 3, the Lee Chae-min brand had a participation index of 843,030, media index of 951,740, communication index of 682,313 and community index of 695,889, resulting in a brand reputation index of 3,172,971. Compared with a brand reputation index of 4,710,816 in Sept., it fell 32.64%.
At No. 4, the Park Ji-hyun brand had a participation index of 590,343, media index of 921,720, communication index of 975,598 and community index of 674,871, resulting in a brand reputation index of 3,162,532. Compared with a brand reputation index of 2,513,083 in Sept., it rose 25.84%.
At No. 5, the DAY6 (Seongjin, Young K, Wonpil, Dowoon) brand had a participation index of 176,456, media index of 418,663, communication index of 909,406 and community index of 696,093, resulting in a brand reputation index of 2,200,618. Compared with a brand reputation index of 2,905,629 in Sept., it fell 24.26%.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, analyzed, "The big-data analysis of rising star brand reputation for Oct. 2025 showed the Kim Yong-bin brand at No. 1. Analyzing the rising star brand category, compared with 62,981,553 pieces of rising star brand big data in Sept., it increased 2.42%. In detailed analysis, brand consumption rose 16.07%, brand issues fell 3.61%, brand communication rose 12.18% and brand diffusion fell 7.68%."
He added, "The Kim Yong-bin brand held the top spot while maintaining its position as a trot trend. The Byeon Wooseok brand ranked No. 2 through advertising-model activities that concentrated consumer interest. The Lee Chae-min brand, which ranked No. 3, was reborn from an alternative actor to a trending actor. The No. 4 Park Ji-hyun brand increased her unique appeal through variety programs. The No. 5 DAY6 brand created active communication with fans through concerts."
The Oct. 2025 rising star brand reputation survey analyzed big data for brands including Kim Yong-bin, Byeon Wooseok, Lee Chae-min, Park Ji-hyun, DAY6, CORTIS, Lee Soo-ji, KiiiKiii, Park Jung-min, Park Seo-jin, Stray Kids, BABYMONSTER, Lee Young-ji, Kim Won-hoon, BIBI, Choi Hyun-wook, Lee Jun-young, Choo Young-Woo, Go Youn-jung, Lee Jay-hoon, Choi Woo-sik, Park Kyu-young, QWER, Lee Joon-hyuk, Ahn Seong-hoon, ENHYPEN, Seo Kang-jun, Seol In-ah, Moon Ga-young, Jo Yuri, Lee Yi-kyung, Kim Hye-yoon, Alphadriveone, Cat's Eye, Chae Soo-bin, Car, the Garden, TWS, Izna, Cho Yi-hyun, Son Tae-jin, Kim Do-young, Shin Si A, BOYNEXTDOOR, Lee Joo-bin, Cha Joo-young, Gong Seung-yeon, Resenne, Jung Jun-won, Roh Jeong-eui, Eunice.
[Photo] OSEN DB, provided by the Korea Corporate Reputation Research Institute.
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