JYP Entertainment boy group NEXZ tightened their flashy boxing shoes and finished preparing to deliver a powerful blow on the stage ring.
NEXZ (Tomoya, Yuu, Haru, So Geon, Seita, Huey, Yuki) released their third mini album Beat-Boxer on Oct. 27 and made a comeback. The title track of the same name combines the English words "beat" and "boxer" to express NEXZ's extraordinary confidence in smashing the beat on stage with overwhelming energy.
Featuring a minimal and unique sound that evokes 2000s hip-hop and dance music, the music video vividly depicts a tense rivalry as NEXZ transforms into three different teams and collides toward the top. True to their reputation as the "next-generation performance powerhouses" and a "stage must-see group," their powerful performances, which never let the eye rest for a moment, demonstrate the essence of NEXZ's music where listening and watching music are harmonized.
Fans praised the group across dance, song, rap and visuals, saying, "The performance is insane. The final battle scene is a masterpiece," and "I saw them at the concert last weekend and have been waiting for the official release. The song perfectly matches the performance and is highly addictive." Bolstered by support, the title track Beat-Boxer rose to No. 1 on domestic streaming site Bugs' real-time chart as of 8 p.m. on the 27th, and all five songs on the new release charted.
One hour before the album's official release, at 5 p.m. on the 27th, NEXZ held a countdown live on the group's official YouTube channel to commemorate the special day. As an extension of the "BEAT-LAB" content in which the seven members transformed into researchers in the beat world, collector Tomoya and the six researchers hosted a beat lab workshop to celebrate the new release and enjoyed lively interaction with fans.
They expressed their precomeback excitement in beats and unboxed the album Beat-Boxer, introducing the tracks and album behind the scenes after long research. In the album promotion website game Beat-cha Got-cha, So Geon and Seita, who achieved the highest scores in the game, were selected as BEAT-LAB ambassadors, and members who drew penalties did beat mukbangs while the members who lost the game showed aegyo, adding to the fun.
Closing the countdown live, NEXZ said, "Our new album Beat-Boxer will be officially released soon, and we hope fans like it a lot. It's really cool, so please watch it. Fighting for this promotion!" raising expectations for their upcoming activities.
Participating directly in choreography creation as well as lyric writing, composition and arrangement, Tomoya, Yuu, Haru, So Geon, Seita, Huey and Yuki returned with an album that is more NEXZ-like, aiming for a soaring leap as their perfect performances elicit cheers and gasps from viewers and strike fans' hearts.
[Photo] JYP Entertainment
[OSEN]