The girl group BABYMONSTER continues to enjoy overwhelming popularity on YouTube with the mini album 2 title track "WE GO UP".

On the 28th, YG Entertainment said the exclusive performance video for BABYMONSTER's mini album 2 title track "WE GO UP" surpassed 100 million views on YouTube at around 11:40 a.m. that day. It was an achievement reached in just 14 days since its release on the 14th.

The title track "WE GO UP" is an attractive song featuring fierce hip-hop sounds complemented by the members' powerful rapping, refreshing vocals and an addictive melody. In particular, with lyrics about "soaring to a higher place," it has been praised for conveying BABYMONSTER's distinctive confident energy and attitude full of self-assurance.

This performance video drew positive reactions from fans by combining BABYMONSTER's charismatic expressiveness with flawless synchronized dancing alongside mega-crew dancers. In particular, the lavish, large-scale production that maximized the charm of the massive performance left a strong impact and further accelerated the global popularity of "WE GO UP."

With this, BABYMONSTER now has 13 videos with over 100 million views in the team's history. Earlier this year, high-quality content including the official music video that became the fastest among K-pop artists' released songs to surpass 100 million views has shown steady upward trends, pushing the official YouTube channel's cumulative views past 6 billion and recording more than 10.4 million subscribers.

BABYMONSTER made a comeback on the 10th with mini album 2 "WE GO UP." The album topped the iTunes Worldwide Albums chart shortly after its release and also reached No. 1 on the Hanteo weekly album chart and Japan's Oricon daily album chart. Active across music shows, radio and YouTube content, they have been drawing ongoing popularity day after day by delivering flawless live performances.

[Photo] Provided by YG Entertainment.

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