SEVENTEEN (S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, THE 8, Mingyu, Dokyeom, Seungkwan, Vernon, Dino) and the globally popular character the Smurfs (The Smurfs), the meeting of two super IPs, has been realized.
HYBE music group label PLEDIS Entertainment Co. said on the 28th that it has partnered with Peyo Company (Peyo Company), which holds the Smurfs rights, to present collaborative content between SEVENTEEN and the Smurfs.
First, the Smurfs collaboration version of the "God of Music" music video will be unveiled in November. The video was planned based on the fact that the Smurfs' birth date and the release date of this song are both Oct. 23, and that the two pieces of content show the value of coexistence. A previously released teaser amplified curiosity by showing silhouettes of 13 new Smurf characters along with the song's upbeat melody.
Smurf characters created with a SEVENTEEN theme will also be revealed later. They incorporated each of the 13 members' personalities into the Smurfs' unique traits loved worldwide—blue skin, short stature and magical abilities. Products based on the collaboration characters will also be released.
The Smurfs are characters created in 1958 by Belgian artist and storyteller Pierre Culliford, better known by the pen name Peyo. Produced in various formats from comic series to animation and films, they have been loved worldwide across generations.
PLEDIS Entertainment Co. said, "This collaboration started from a shared belief that both SEVENTEEN and the Smurfs pursue teamwork, friendship, tolerance, fun and cooperation," and added, "We ask for much interest in the meeting of SEVENTEEN, which has spread values of positivity and solidarity through music, and the Smurfs, which symbolize hope and happiness."
Meanwhile, SEVENTEEN has felt its strong global popularity this year by consecutively collaborating with popular overseas characters. In Japan, a Sanrio character themed to each member and a BE@BRICK collection were released, and in China, the character "Bongbongi," inspired by SEVENTEEN's official light stick, and "Bongbong Bear," a collaboration with premium doll brand TeddyTales, were unveiled to favorable response. <
[Photo] PLEDIS Entertainment Co., Peyo Company
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