RM, the leader of BTS, will deliver a keynote address at the APEC CEO Summit, a side event of the Asia-Pacific Economic Cooperation (APEC) leaders' meeting to be held in Gyeongju on the 29th.
According to industry sources on the 27th, RM is scheduled to give a presentation on the theme "Cultural creative industries in the APEC region and the soft power of K-culture" on day two of the APEC CEO Summit at Gyeongju Arts Center on the 29th.
The APEC CEO Summit is a mega event that will bring together more than 1,700 businesspeople and economic leaders, including Jensen Huang, chief executive officer (CEO) of Nvidia, and Zeng Yuqun, chairman of CATL, China's No. 1 battery company. RM is the first K-pop singer to appear as a speaker at this event.
The specific content of the keynote has not been disclosed, but RM is expected to explain the stature and importance of K-culture. Given RM's fluency in English, the address is likely to be delivered in English before global business leaders.
Alongside RM's keynote, HYBE, the parent company of BigHit Music, BTS's label, has joined the APEC CEO Summit as a Diamond Sponsor, the highest tier among official sponsors. HYBE is also the only entertainment company among the sponsor corporations.
As an official sponsor, HYBE plans to operate a promotional booth at Gyeongju Arts Center, where the event is being held. Through this venue, the company will introduce its global business based on overseas hubs in the United States, Japan, China, Latin America, and India, and showcase the achievements of artists under its multi-label system, as well as light sticks, the symbol of K-pop fan support culture.