The group VVUP's new song "House Party" has risen as the new "Suneung banned song."
VVUP (Kim, Paen, Suyeon, Jiyun)'s pre-release track "House Party" from their first mini album released on Oct. 22 is generating powerful addictiveness among listeners with a melody and choreography easy for anyone to follow.
"House Party" is an electronic genre that blends sleek synth sounds with a lively house beat, and is characterized by a chorus that repeats "It's a house party / dokkaebi party." The word "party" appears a striking 36 times in the lyrics, and listeners, drawn to the unforgettable chorus, have reacted fervently, saying "It's cruel that this song was released right before the Suneung" and "I hope test-takers listen after the Nov. 13 Suneung."
The music video, which borrows Korean traditional culture such as dokkaebi, is also receiving attention in the global market. In a digital world where the boundary between virtual and reality is blurred, VVUP expresses a surreal party that everyone enjoys while wearing "filters" with their own trendy sensibility. As a result, the "House Party" music video rose to No. 1 on YouTube music video trending in Indonesia, reflecting intense local interest in VVUP.
The song's chart performance is also noteworthy. "House Party" achieved remarkable results on iTunes K-pop charts immediately after release, ranking No. 3 in Russia, No. 7 in Indonesia, No. 9 in France, No. 11 in the U.K., No. 17 in Hong Kong and No. 88 in Japan. In addition, it ranked No. 5 in Chile and No. 11 in New Zealand, coloring the world with a dokkaebi party and gaining high popularity across the globe, drawing attention to what new achievements will be realized with "House Party."
[Photo provided by Egoi ENT]
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