Actor Kim Min-jong's film Florence (director Lee Chang-yeol) reels video surpassed 100 million views on social media (SNS). With this, Kim Min-jong has proven overwhelming buzz as his screen comeback after 20 years, earning the title "the man of 100 million views."
The combined views of reels videos related to the film Florence posted on Novak in Asia's Instagram account exceeded a total of 100 million views. This is analyzed as the result of a synergy between a message that resonates across all generations beyond a specific target audience and the actor's presence.
The film Florence deeply captures the loneliness and regret experienced by a middle-aged man and the process of reflecting on life against the beautiful scenery of Florence, Italy. In the reels video, Kim Min-jong walking down the street in a suit reveals an attractive middle-aged charm that does not change with time. His more deeply matured gaze and acting perfectly harmonize, capturing the public's attention.
In this work, Kim Min-jong plays the lead role Choi Seok-in, who bears the weight of life, vividly portraying middle-aged loneliness and regret. His sincere acting is expected to deliver a deep resonance, and director Lee Chang-yeol is said to have been unable to hide his admiration for Kim's outstanding acting on set.
Earlier, the film Florence already received recognition for its artistic merit overseas, winning three awards (best picture, best screenplay, best director) at the Global Stage Hollywood Film Festival, drawing international attention.
Meanwhile, the film Florence is scheduled to open domestically on Nov. 26, and audiences' expectations are focused on the new acting transformation that "the man of 100 million views" Kim Min-jong will show.
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