The group BABYMONSTER has once again proven its powerful presence as the "next-generation YouTube queen," putting the music video for its new song "WE GO UP" into the ranks of videos with hundreds of millions of views.
On the 24th, YG Entertainment said the music video for BABYMONSTER's mini album 2 title track "WE GO UP" surpassed 100 million views on YouTube at about 9:16 p.m. the previous day. It reached that mark about 13 days after its release on the 10th, making it the fastest among K-pop artists' music videos released this year.
The music video has received praise from music fans around the world for its storyline that maximizes the song's intense mood and its cinematic direction. Fans responded that the members' complete immersion in their characters, the glamorous action scenes, and visuals that feel like watching an SF film combine to offer a fresh kind of enjoyment.
Upon release the video drew explosive responses, ranking No. 1 on YouTube's "most-viewed videos in 24 hours" and trending worldwide. The exclusive performance video of "WE GO UP," featuring a mega crew and overwhelming scale, is also approaching 80 million views, continuing the dual popularity and raising expectations for future trends.
With this, BABYMONSTER now has 12 videos with more than 100 million views. The group's subscribers surpassed 10.3 million, following the fastest-ever attainment of 10 million subscribers for a K-pop girl group in the shortest period (1 year and 5 months, based on debut date); subscribers have steadily increased before and after the release of mini album 2 [WE GO UP]. Their cumulative views also exceeded 6 billion, offering a glimpse of the intense global music market interest focused on them.
BABYMONSTER returned on the 10th with mini album 2 [WE GO UP]. The album hit No. 1 on the iTunes worldwide album chart immediately after release and topped the weekly album charts on Hanteo Chart and Circle Chart. With full-scale activities underway and their high-quality live stages on music shows and radio spreading by word of mouth, their upward momentum is expected to gain even more traction.
[Photo] Provided by YG Entertainment.
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