Makeup artist Kim Seon-jin, the wife of the late actor Cho Min-gi, appeared on television for the first time in seven years since her husband's death, and Just Makeup, which exploded in buzz after her appearance, has entered its third week since release, captivating not only female but also male viewers, and viewership is showing a vertical upward trend.
Coupang Play, buoyed by viewers' overwhelming support, confirmed simultaneous release of episode 7 and episode 8 tonight, Oct. 24 (Fri) at 8 p.m. The remaining two teams, "Team Mactist" and "Team First Man," fiercely compete over STAYC's stage makeup mission, and with only eight contestants expected to survive, curiosity is at its peak over who will survive the extreme team battle and who will advance to the final.
Coupang Play variety show Just Makeup is a massive makeup survival contest in which makeup artists who represent K-beauty globally, beyond Korea, clash intensely with their own distinctive styles. In episode 6, with stage makeup for K-pop group TWS as the theme, Team Sontail and Team Paris Gold Hands engaged in a fierce 2-2 showdown that drew heated reactions from viewers. The much-anticipated result will be revealed in episode 7 today, and the next match will mark the start of a contest where male artists fight for their pride.
Team Mactist and Team First Man directly collide their senses and philosophies with a STAYC stage makeup mission as the theme. In the released preview stills, the two artists performing their acts with intensely focused eyes were captured, signaling the overwhelming tension they will create. The STAYC stage stills capturing this confrontation of emotion, detail and pride further raise curiosity about what senses and interpretations each team presented.
The brutal team match ended in tears, and only eight survived, leaving the judges facing an unprecedented dilemma. In the released stills, the judges' expressions, steeped in deep deliberation, convey taut tension, and with a large table set on the set, attention is focused on who will be the protagonist advancing to the next round.
In the upcoming episode 8, an extreme high-difficulty mission to determine the finalists is scheduled. A "New Face" mission befitting a large-scale survival show and a set of unexpected scale will be revealed, drawing attention to the reactions of the semi-finalists. The released preview stills captured the runway atmosphere as if an overseas fashion show had been transplanted, matching the first keyword of the "New Face" mission, "high fashion." Participants will push makeup beyond its limits and compete more fiercely than ever toward the pinnacle of art.
Just Makeup has solidly held the No. 1 spot among popular Coupang Play titles through its third week since release, with viewership up 748% compared with the first week and ranking No. 1 in entertainment content viewing satisfaction (source: Consumer Insight), breaking various popularity records and enjoying syndrome-level popularity. Coupang Play, buoyed by this hot support, will hold a Just Makeup binge-watching event every Saturday at noon from Oct. 25 (Sat) through Nov. 8 (Sat). Any Coupang Wow member can participate, and a special time will be provided to binge-watch together and communicate in real time through live chat.
Coupang Play variety show Just Makeup will simultaneously release episodes 7 and 8 tonight, Oct. 24 (Fri) at 8 p.m. It will be released on Coupang Play and is available for free viewing to all Coupang Wow members as well as regular members.
[Photo] Coupang Play
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