KiiiKiii's Jiyu, of the 'Gen Z beauty' group, showed the presence befitting an official ambassador for 3CE.
According to her agency Starship Entertainment, Jiyu visited the '3CE Velvet Cake Shop' pop-up store currently held at Olive Young N Seongsu on Oct. 22.
This pop-up store is an event hosted by global No. 1 K-make up brand 3CE to celebrate the launch of the new product "Velvet Lip Tint Flush," and runs at Olive Young N Seongsu through Nov. 3.
Jiyu, who has continued her relationship with 3CE after being selected as the brand's Korean model in May, visited the site that day and, amid enthusiastic responses from fans, experienced the new product while further elevating the charm of the brand concept "Velvet Cake Shop." Kitsch styling and a lovely visual that suit 3CE's distinctive sensuous mood also caught attention.
KiiiKiii, the group that includes Jiyu, drew great attention in the music industry with their 2025 debut song "I DO ME," focusing public interest. With a confident and unpretentious charm that left an impression, KiiiKiii achieved a music show first-place ranking just 13 days after their official debut, continued promotion with the digital single album "DANCING ALONE," and kept a streak of achievements by winning rookie awards at four earlier award ceremonies.
Jiyu, who serves as the leader, left a strong first impression with her noticeable short hair and bright smile in the "I DO ME" music video, and is expanding her presence on and off stage based on her all-rounder abilities as a vocalist, rapper and dancer. Expectations are growing for Jiyu's future moves as she captivates not only fans but also consumers with her diverse charms.
Meanwhile, the 3CE "3CE Velvet Cake Shop" pop-up store, for which Jiyu is serving as a model, runs at Olive Young N Seongsu through Nov. 3.
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