Kang Daniel and Doodadakung's collaboration MD launch commemorative pop-up store successfully closed.
This pop-up store, celebrating the collaboration MD launch between Kang Daniel and Doodadakung, was held for four days from Oct. 15 to 18 at the Seongsu mixed cultural space "Bday Seongsu" in an about 100-pyeong stylish space.
This project is part of the "Star IP Collaboration" initiative hosted by the Ministry of Culture, Sports and Tourism (Minister Chae Hwi-young), Gwangju Information & Culture Industry Promotion Agency (GICON/ Director Lee Kyung-ju), and Gwangju Metropolitan City (Mayor Kang Gi-jung), and organized by TNK Entertainment (CEO Han Soo-yeon).
In particular, about 1,600 people visited the site during the pop-up store period, and the "open-run" queues formed every day at the store's opening time of 11 a.m., drawing explosive popularity.
Among the goods sold on site, the "Duda plush doll," which was inspired by Kang Daniel's signature facial mole, and a cooler bag that emphasized clean design and practicality sold out on the first day, and the camping goods in the healing camping concept (picnic chairs, ready bags, etc.) also recorded high sales rates.
Also, the pop-up store's various photo zones such as the healing camping zone and the fire-gazing zone gained great popularity among domestic and overseas K-pop fandoms and influencers, and were created and spread as visitor content across a total of 6 million SNS channels.
Kang Daniel visited the pop-up store on the second day after opening, the 16th, left autographs for fans on these goods, held a fan signing event for 30 selected fans, and a large crowd gathered to see Kang Daniel in person, filling the venue beyond the event winners.
Meanwhile, among the Kang Daniel and Doodadakung collaboration MDs, the Bebéang collaboration wet wipes are the first consumer goods item among K-pop goods and will run events on comprehensive online malls. Starting with the "Lotte On" event from Oct. 20 to 22, events will continue through online comprehensive malls, including the "Today's Home" event on Nov. 6.
[Photo] TNK Entertainment
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