'Gen Z美' group KiiiKiii members Sui and Ha-eum showcased new charms through a pictorial.
Esquire Korea magazine recently released a pictorial of Sui and Ha-eum wearing LMC's 2025 winter collection.
In the released photos, the two drew attention with moods that changed drastically depending on styling using LMC's pieces. Sui displayed a lively charm with a cropped T-shirt, pants featuring frill banding as a point, and a puffer, then revealed a free mood with a ball cap, sweat shirt and training pants, or created a kitschy look with a cute-design beanie. Meanwhile, Ha-eum showed a hip charm in a leopard-print training set and emphasized a sophisticated mood by wearing a fleece jacket in an oversized fit.
In the shots featuring them together, their visuals and chemistry shone even more. Each styled LMC outerwear to match their individuality, completing completely different moods, and offered new charms through stylish scenes that looked as if they were roaming through city buildings.
Sui, who made an impression on the public as the 'the one in the red cardigan' in KiiiKiii's debut song I DO ME music video, has shown her presence by freely handling diverse concepts along with striking visuals. Ha-eum attracted attention with comments that her charmingly upturned eyes and attractive face recall model and actress Devon Aoki, and drew interest by trying various makeup looks and styling.
Thus, active not only in music but in various fields, Sui and Ha-eum revealed their potential as next-generation fashion icons through the Esquire November issue pictorial with LMC.
KiiiKiii, the group the two belong to, took first place on a music show 13 days after their official debut with I DO ME, and solidified their position by ranking first in the rookie idol group brand reputation for four consecutive months. They went on to win first place in the rookie girl idol category at the 2025 Brand Customer Loyalty Awards and have continued to add records daily, including taking rookie awards at the previous four ceremonies.
Meanwhile, KiiiKiii actively performs across various stages such as university festivals and domestic and international festivals, and serves as models for beauty, fashion, food and financial brands both as a group and individually.
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