Lee So-young, CEO of Saram Entertainment, delivered a powerful message to entrepreneurs dreaming of entering the U.S. market.
Lee attended as a speaker at the KOOM Startup Festival 2025 (hereinafter "Dream Festival 2025"), held at the Duggal Greenhouse in Brooklyn, New York, from the 16th to the 18th (local time).
"Dream Festival 2025" was organized by the United Korean Founders (UKF), a network of Korean-American entrepreneurs, entirely through donations and volunteers' dedication, and is a venue that connects Korea's creativity and global passion to the world beyond a simple performance. While various programs that combined performances, experiences, food and brand exhibitions took place, Lee added something special as a global speaker.
Speaking under the theme "an ecosystem builder connecting through people-centered imagination," Lee focused on the immutable core value of "people" and recounted the story of achieving remarkable results in the rapidly evolving K-content market.
She defined Saram Entertainment's more than 20-year journey as "the process of branding artists' values and worldviews, turning human emotion, intuition, curiosity and imagination into original IP and connecting them to industry." She went on to specify two core systems, "Branding Imagination" and "Branding Insight," explaining that she has expanded artists' imagination and worldviews into asset forms and developed them into "Human IP."
Lee also presented a clear vision for Saram Entertainment's future. In step with the Web3 era, she said the company will build a Human IP Tech Stack based on AI and technology and transform into a Human IP platform company that integrates art, data and technology.
She concluded her speech by saying the root of art is humanity and the future of industry should also be built on a human-centered philosophy, and pledged, "Through a people-centered art industry, we will create a creative ecosystem."
Lee's clear and concise speech inspired everyone seeking to maximize the industrial value of content and expand the cultural ecosystem. With practical, vivid examples and a forward-looking vision, she proposed directions for K-content and management and foreshadowed new possibilities that will shine again on the global stage through a people-centered philosophy.
Meanwhile, the comprehensive management company Saram Entertainment represents actors Gong Myoung, Park Gyu-young, Soo-hyun, Lee Soo-hyuk, Jo Jin-woong and Sooyoung.
[Photo] Saram Entertainment
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