The group VVUP has returned with a complete change to the team's identity. They enhanced the song's addictiveness and added interest with Korean elements.
VVUP (Kim, Paen, Suyeon, Jiyun) released the track "House Party," included on their first mini album, today (22nd) at 6 p.m. on various music sites. This new song is the pre-release track from VVUP's first mini album, due in November.
VVUP was solidifying the team's identity, rebranded with "House Party." They drew on the dokkaebi character from Korean folktales and added VVUP's own hip and kitschy sensibility. As this new song begins the team's rebranding, it made a fresh and striking impression.
"House Party" is an electronic track that blends sleek synth sounds with upbeat house beats. It sensually depicts a club mood drenched in cyber sensibility and neon light, and adds addictiveness with repetitive lyrics like "house party" and "dokkaebi party." Its ear-catching hook makes the song appealing after just one listen.
The song expresses everyone enjoying an otherworldly party while wearing "filters" in a digital world where the boundary between virtual and real has collapsed. With the meaning "find your true self within the filtered image," VVUP also sets out to find their true dreams and selves through this song. It is a comeback song well suited to the goal of "rebranding."
Not only musically but also visually, they grew bolder, adding more to the viewing experience. VVUP kept Korean concepts such as tigers and dokkaebi while adding their own hip sensibility. The four members' distinct personalities and tones, with kitschy vocals, bring liveliness and a free atmosphere, making the song unfold more colorfully.
The music video for "House Party" also offers diverse sights. It elevates a freewheeling, surreal party enjoyed while wearing filters by blending it with Korean elements into a stylish visual. The VVUP members transform into dokkaebi from folktales, delivering a hip charm with trendy visuals that combine tradition and modernity.
Amid the global craze for the Netflix animation K-pop Demon Hunters, VVUP also took their first successful step in rebranding by adding Korean charm.
[Photo] Screenshot from the "House Party" music video.
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