The film Boss (director Ra Hee-chan, produced by HYBE Media Corp., distributed by HYBE Media Corp. and MINE) is posting the highest score among October releases since the pandemic and continues to receive explosive audience response day after day, mounting an unstoppable, passionate promotional relay.
Boss is drawing attention as it intensifies promotion in its fourth week after release, fueled by the lead actors' unabating passion.
Having captured audiences with diverse promotional activities across TV shows, YouTube channels and radio, Boss now raises expectations by signaling it will take over news programs as well. Actor Jo Woo-jin, who has energetically promoted the film across platforms, will appear on MBC's News Today.
Tomorrow (23rd) at 7:25 a.m., live on MBC's News Today, Jo Woo-jin will join viewers' busy morning to share behind-the-scenes stories about Boss, memories of topping the overall box office upon release, and reflections on becoming the fastest October release since the 2020 pandemic to surpass 2 million viewers and write a new chapter in box office history.
Later the same day, on the 23rd (Thursday) at 4 p.m., Jo Woo-jin and Park Ji-hwan will appear on KBS Cool FM's Yoon Jung-soo and Nam Chang-hee's Mister Radio, meeting listeners live on the radio. Having dominated the overall box office during the 10-day holiday after release, proving strong word-of-mouth from audiences, and continuing to receive explosive responses even in its fourth week, the two actors will repay fans with lively chemistry and unabashed banter, sharing abundant stories about Boss.
Boss, which emerged as a dark horse at theaters this fall, still boasts intense audience interest in its fourth week after release, suggesting an unstoppable long-running box office trend.
With ongoing box office momentum in its fourth week and the lead actors' relentless promotional enthusiasm continuing the endless promotional relay, Boss is a comic action film that depicts organization members fiercely competing to 'yield' the boss position to one another for the sake of their own dreams as the organization prepares to select its next boss, on whom the group's future depends.
[Photo] Movie poster
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