These days, as talented idol groups add richness to the K-pop market, a new testing ground for vocal ability has emerged alongside encore stages on music shows. It is radio programs. In the past it was simply one of the schedules accompanying new song promotion, but as the public's standards for primary job skills have become stricter, places where singers must perform live vocals have become formidable stages for artists.
There are reasons why "radio Live Up to Your Name" has emerged as a venue that judges "real skill." Because singers can focus only on the song without the burden of performance, it is a good place to showcase vocal ability, and the public prefers it because they can hear the singer's voice intact. Unlike some singing-focused YouTube content, it also has the advantage of not going through excessive post-editing. As a result, it has become an opportunity for skilled idols to increase public attention.
A representative example of artists recognized for their skills through "radio Live Up to Your Name" is BoyNextDoor. They have consistently demonstrated their skills on radio since their debut. Two years ago, when they appeared on SBS Power FM grants 2 O'Clock Escape Cultwo Show, they drew attention by performing their debut song "I'm Going Crazy" and even handling the chorus themselves.
Through this they made an impression on the public, and as it became known that they insist on using a handheld microphone at every stage while promoting, they solidified their reputation as a skilled team. BoyNextDoor consistently visits radio whenever they make a comeback. On the 21st they appeared on grants 2 O'Clock Escape Cultwo Show and delivered the new album's title track "Hollywood Action" and the album track "By the Way," showcasing qualities befitting a talented group.
BABYMONSTER also showed their true worth through "radio Live Up to Your Name." They drew enthusiastic responses by performing their debut song "SHEESH" on KBS Cool FM Park Myung-soo's Radio Show at the start of their career. The singing video uploaded to YouTube also gained popularity. As of the 22nd, that video exceeded 5.15 million views.
BABYMONSTER also continues to appear on various radio programs whenever they promote. On the 20th, they performed the recently released title track "WE GO UP" on Park Myung-soo's Radio Show and received praise. In particular, a clip of member Ah-hyun effortlessly handling the ultra-high note part became a hot topic on social media and played a major role in promoting the new song.
Radio programs are expected to continue to serve as a gate that separates skill. Interest is focused on which teams will take the opportunity of "radio Live Up to Your Name" to gain public attention and emerge as talented idol groups.
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