'Rookie director Kim Yeon-kyung' swept both buzz and ratings to claim the No. 1 spot and rose to become Sunday's strongest program.
On the 21st, MBC variety show 'Rookie director Kim Yeon-kyung' said that, citing the Fundex Report: K-content Competitiveness Analysis (3rd week of Oct.) released by Gooddata Corporation, the program ranked No. 1 in buzz in the TV-OTT Sunday non-drama institutional sector, Kim Yeon-kyung ranked No. 1 in TV-OTT non-drama grants buzz, and it recorded No. 5 in TV-OTT non-drama overall.
This survey is the result announced on the 20th by K-content buzz analysis firm Gooddata Corporation, which analyzed netizen reactions that occurred in news articles, blogs and communities, videos and SNS for 178 non-drama programs that were airing or scheduled to air from the 13th to the 19th.
The new attempt of a volleyball variety show, Kim Yeon-kyung director's sincere leadership, and the growth narrative of "Pilseung Wonder Dogs" have won viewers' great affection, sustaining high buzz and ratings.
According to ratings research firm Nielsen Korea, the fourth episode of 'Rookie director Kim Yeon-kyung,' which aired on the 19th, recorded a 2.6% rating among the 20-49 demographic, a key indicator of channel competitiveness, ranking overwhelmingly No. 1 among all programs aired on Sunday. It claimed No. 1 not only in its time slot but across all programs aired on Sunday, including variety shows and dramas, solidifying its position as the "Sunday powerhouse."
'Rookie director Kim Yeon-kyung' is a sports reality variety show that captures director Kim Yeon-kyung and the "Pilseung Wonder Dogs" players' heartfelt challenges and growth narrative, and amid reviews such as "I didn't know volleyball could be this fun," it has opened a new chapter for sports variety shows and established itself as the "representative Sunday variety show." It airs every Sunday at 9:10 p.m.
[Photo] Provided by MBC.
[OSEN]