The film 'Boss' team will meet audiences with a coffee truck.
On the 20th, the film 'Boss' (director Ra Hee-chan, produced by HYBE Media Corp., presented/distributed by HYBE Media Corp., Mindmark) announced a coffee truck event to thank audiences for box office success, commemorating the new highest score among October releases since the pandemic.
'Boss' is a comic action film that depicts the desperate battles of organization members who fiercely "yield" the boss position to one another for their own dreams ahead of the election of the next boss, which will determine the organization's future. It topped the overall box office upon release and dominated theaters during the Chuseok holiday, continuing its relentless box office run.
The film proved audiences' explosive response by reaching a cumulative audience of 2,258,190 on the 19th. This is all the more surprising because it surpasses the film '30 Days' starring Kang Ha-neul and Jung So-min, which recorded the largest audience among films released after the 2020 pandemic. In addition, 'Boss' surpassed 1 million viewers in five days and attracted 2 million viewers faster than any film released after the pandemic, writing new box office history day after day and proving itself to be this fall's dark horse at the box office.
To repay the audience's passionate love, the film 'Boss' will visit audiences with a box office thank-you coffee truck event. The event, scheduled to take place at noon on the 23rd in the square in front of the Seoul Shinmun building, is expected to offer a special time as leading actors Jo Woo-jin, Park Ji-hwan, and Hwang Woo-seul-hye personally interact with fans. Even as it enters its fourth week since release, the lead actors of 'Boss', which still boasts a strong box office heat, will offer sincere thanks to fans along with warm beverages.
The film 'Boss' has received praise such as "Watched with family and everyone was satisfied for the first time in a while. Adults enjoyed it too. We laughed a lot. kkk" (Naver yuku****), "Relieves stress completely. The actors are great, I trust and watch it" (Naver lucy****), "Thanks to the comic performances of the actors I like, I watched it cheerfully while laughing" (CGV special**), "You should do it, boss~~ ost is good.. haha" (Lotte Cinema Jo**), "The characters are full of personality and fun" (Lotte Cinema Kwon**), "This is my Nth viewing; it's still fun" (CGV Sleeping**) — powered by the trusted cast's pleasant acting synergy, the charm of diverse characters, and unique laugh points, the film is expected to continue its long-lasting, unstoppable box office run.
[Photo] Provided by HYBE Media Corp.
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